AI Tools: The Future of Smart Marketing

Since OpenAI launched ChatGPT, it’s kicked off a new era of AI-enabled productivity tools designed to help students, developers and marketers transform their workflow.

AI is no longer a niche technology—if you’re not using it, you’re falling behind others who generate and optimize content, engage their audiences and serve personalized offerings at scale.

This article will walk you through 17 of the most powerful AI tools for marketing and give you a simple blueprint for rolling them out to the rest of your team.

Automate your marketing documentation in seconds ➜

TL;DR: 17 best AI-powered marketing tools

1. Scribe: AI-powered process documentation, how-to guides and SOPs
2. Jasper AI: Generate blogs, headlines, outlines, and captions with AI
3. Flick: AI-generated social media copy, hashtag intelligence and keyword analytics
4. GrowthBar: Search-optimized content by AI 
5. Phrasee: AI content for the enterprise
6. Smartwriter AI: Personalized outreach emails powered by NLP
7. Optimove: AI-powered suggestions and promotions for retail brands
8. Acrolinx: Keep your AI-generated content inclusive and on-brand
9. InstaText: AI-powered writing assistant for ESL marketers
10. Grammarly: Optimize your emails, drafts, messages, and social media posts with AI
11. Seventh Sense: Optimize your email send times with AI
12. Brandwatch Consumer Intelligence: Audience sentiment for social media
13. MarketMuse: AI hub for content planning, keyword intelligence, and SEO tips 
14. DeepL: AI-powered translator
15. Chatfuel: AI chatbot for WhatsApp, Telegram and Facebook
16. Customers.ai: Supercharge your B2C outreach with AI chatbots
17. ManyChat: GPT and the world’s most powerful chatbot combined

17 best AI-powered marketing tools for growing teams

1. Sc‎ribe

‎According to a 2023 report by Coveo, the average knowledge worker spends 3.6 hours daily trawling through work applications for the knowledge they need to get their work done. Scribe solves that problem at scale by helping marketing teams document knowledge fast and reuse it infinitely.

Scribe is an AI process documentation tool that allows you to create step-by-step guides for any digital process.

Simply turn on the extension and Scribe captures every UI interaction you make, including button clicks, mouse hovers, data fields, etc. But instead of making a video, it gives you a step-by-step guide — complete with text, links and annotated screenshots.

Scribe's generative AI adds titles, descriptions and additional context to your marketing documentation.

With Pages, you can combine your guides with video, images and more, then use AI to write everything from Marketing SOPs to fully-fledged onboarding manuals.

‎Why marketers are choosing Scribe:

• Scribe gives you a marketing process document in seconds, complete with text and screenshots.
• Easily customize and edit your guides, or combine them with videos using Scribe Pages.
• You can add your team to the Scribe workspace to give them instant access or share them with the Scribe Chrome extension. 
• Pro users can annotate and redact screenshots.
• Pro users can also access advanced features like desktop capture, custom branding, more sharing options, and more.

Why marketers love Scribe:

"I use Scribe to document how-tos for new technologies in my marketing stack. It's an easy way to refer back to more complicated guides where I might have forgotten a step or two, which ultimately saves time in getting projects off the ground." — Winona R., Content Marketing Manager

Create your marketing documentation for free ➜

2. ‎Ja‎sper AI

‎Jasper is an AI content tool designed to help you create content at scale. Whether you’re writing copy for a new Facebook campaign, a blog post announcing a recent round of funding, a 5k-word white paper, or captions for your TikTok post, Jasper’s got you covered.

Among others, Jasper helps you:

• Create content—or experiment—in multiple tones and brand voices.
• Create and repurpose content in 30+ languages using Jasper’s AI-powered translation.
• Bring Jasper’s AI writing abilities into Google, LinkedIn, Notion, and Gmail—essentially everywhere you write, with their Chrome extension.
• Generate paragraphs, entire blogs, social media bios, ad copy, product features, video descriptions, and unique value propositions from already-built templates.

Of course, generative AI is still an evolving technology, especially when you’re producing content with it. It’s important to note that Jasper can’t replace your entire content team. 🙂

Likewise, Jasper also struggles with GPT’s tendency to be verbose, sometimes making the content uncomfortable to read at best or completely off-course at worst—especially long-form content.

3. Fl‎ick

‎At first look, Flick looks almost identical to other AI writing tools like GrowthBar, Jasper and Grammarly. They’re all based on OpenAI’s GPT engine and convert prompts to text content with NLP. But Flick is uniquely positioned since it’s focused on social media marketing. And even beyond generating AI content, Flick helps social media marketers:

• Brainstorm ideas, create captions and produce content customized to fit your brand tone, POV and writing style.
• Discover, manage and analyze hashtags to see which ones can help maximize your reach.
• Available on iOS & Android so you can take your office with you.
• Access Flick’s private creator network.
• Compare your performance with industry-wide benchmarks collected from over 40K accounts.

Compared to the rest of the AI marketing tools we’ve covered in this list, Flick targets a very narrow niche. Perhaps that makes it highly effective, but you may feel limited if you’re looking to experiment with AI across your entire marketing stack.

4. Gr‎owthBar

‎Gr‎owthBar is an AI-powered content generation platform that helps marketers produce search-optimized articles from start to finish—think of it as Clearscope + SEMrush + CopyAI for marketing teams who’re looking to scale up content production without sacrificing SEO.

GrowthBar uses NLP to:

• Generate unique content outlines, introductory paragraphs, FAQs, and headline ideas to cover.
• Optimize your drafts for specific keywords.
• Scrape Google’s search results thousands of times daily to track your website’s exact ranking for specific keywords.
• Generate blog post ideas, meta descriptions and summaries.
• Rewrite sentences, paragraphs, and even entire articles to suit your brand voice and optimize for SEO.

GrowthBar pulls hundreds of signals from pages ranking for your target keyword and suggests:

• A list of secondary keywords to target.
• Target word, image, headline, and external link counts.
• Your draft’s Flesch-Kincaid reading score to help you simplify your vocabulary for a larger audience.
• Internal links to your existing published articles.

5. Ph‎rasee

‎Phrasee is an AI marketing tool that helps enterprises produce on-brand content, boost engagement with tailored promotional messaging, and increase conversions with personalization and AI content A/B testing.

Let's break down Phrasee’s major value propositions:

• AI-powered A/B content testing—Phrasee can experiment with different headlines for your ads, blogs and social media posts to help you maximize conversions on autopilot.
• Clarify your product’s value proposition with detailed product descriptions.
• Deploy AI-generated conversion copy via push, SMS and retargeting ads—basically, every channel where you need to capture attention and drive conversion on short notice.

Compared to other AI content platforms like Jasper ($39 per month) and GrowthBar ($29 per month, billed annually), Phrasee ($500) is more expensive. While it offers workflows and a UI ethos suited to enterprise users, it’s inferior to many of the options on our list when you judge by raw power and the diversity of content types it can produce.

Their branding also seems to restrict the product to SMS campaigns, social media, eCommerce, and CRO best practices.

6. Sm‎artwriter

‎Smartwriter helps marketers write personalized emails at scale. It uses AI & NLP to construct messages with relevant news about your recipients and their recently published content (both on their website and social media) to give your cold emails a believable, human-like approach.

Whether you’re trying to—

• Connect with editors and content leads to exchange links, or
• Pitch your services as a solution to your recipient’s pain points

—Smartwriter can help. But, like anyone who’s used ChatGPT or any of its alternatives will tell you, using AI for high-stakes work like personalized outreach is usually hit-or-miss because of how verbose it tends to be. So, you might want to experiment with it but not hand off your entire prospecting until you’ve taken it for a drive.

7. Op‎timove

‎Optimove is a relationship marketing platform that helps retail marketers understand their customers better, engage them across channels, and customize UI experiences on a buyer-by-buyer basis. But their product’s AI angle is the real-time content personalization it offers that recommends different products, content, resources, and experiences to customers based on variables such as:

• Location (buyers are more likely to opt for product configurations popular in their area).
• Previous purchases (recommended accessories and add-ons).
• Trending (encourage buyers to tap into what their network is buying).

8. Ac‎rolinx

‎Acrolinx is a content governance platform that helps you keep your content (AI-generated and human alike) on-brand and deploy artificial intelligence responsibly in every authoring environment. Whether you’re drafting release notes on GitHub, writing up a LinkedIn post, or publishing to your CMS, Acrolinx serves as a concierge to every employee who has write access on any company-owned channel and helps them stay consistent with your brand voice.

Some of Acrolinx’s features include the ability to:

• Integrate Acrolinx’s content governance features into 50+ enterprise software tools, including WordPress, Salesforce, CodeMirror, and Azure DevOps Git.
• Keep your AI-generated content clear, inclusive and brand-consistent.
• Customize AI-generated drafts down to the colloquialisms, contractions and phrases to be included.
• Determine which content needs to be refreshed, rewritten, or pruned based on engagement analytics.

According to crowd-sourced data from SelectHub, Acrolinx’s pricing starts at $25,000, putting it firmly out of the reach of small and medium-sized marketing teams still experimenting with effective growth channels. But it’s only fitting because, based on their feature stack, Acrolinx is designed around larger enterprises that need to keep their communications sanitized.

9. In‎staText

‎InstaText helps ESL marketers write like native speakers using an AI that rewrites your drafts, adjusts your dialect and inserts colloquialisms without eliminating your unique tone and writing style. Whether you’re drafting up branding guidelines, creating an outline for a creative, or editing an article, InstaText helps you:

• Write domain-specific vocabulary that’ll suit your persona, brand and content type.
• Optimize content across every authoring environment, including LinkedIn, Messenger, WhatsApp, and Google Docs.
• Proofread and edit content on any Chromium-based browser, including Chrome, Edge, Brave and Opera.

Unlike basic grammar checkers (like Grammarly, Linguix and Sapling), Instatext does far more than correct errors. It rewrites your drafts for greater clarity and preserves your authentic voice. But, it doesn’t help you create content from scratch like a dedicated AI writing tool (like CopyAI, GrowthBar or Writesonic).

10. Gr‎ammarly

‎Grammarly’s new AI writing assistant (GrammarlyGo) brings generative AI into Google Docs, Word, LinkedIn, Medium, Gmail, and everywhere you write on the web.

For the most part, GrammarlyGO helps you:

• Write effective emails faster with AI—With a one-line prompt, GrammarlyGO can generate drafts, shorten, simplify, improve, and adjust the tone of your AI-generated emails.
• Generate ideas, intro paragraphs, briefs and first drafts in seconds.
• Rewrite drafts to reflect your brand tone (casual, neutral or formal) or persona (confident, empathetic, engaging, direct, witty, etc.).

If Grammarly is already a part of your editing workflow, then it’d be a logical next step to try out GrammarlyGO. But, it’s important to note that it’s nerfed compared to (let’s say, CopyAI) and works mainly like an editing and rewriting assistant vs. a content creation solution.

11. Se‎venth Sense

Email marketers know that timing is everything, and a few hours difference can make the difference between a blockbuster campaign and a less-converting one. So, how do you pick the right time for your messaging sequences, especially if your customers are spread across multiple time zones?

For marketers who use Marketo and HubSpot, Seventh Sense uses AI to contact your mailing list when each recipient is most likely to reply. The platform tracks your recipients’ historical response times and time zones for the optimal sending window, throttles deliveries to the same domain name/ESP to keep you out of spam, and lets you edit emails mid-campaign if you discover misspellings, broken links, etc.

12. Brandwatch Consumer Intelligence

‎While most of the AI marketing tools we’ve covered so far are designed to help you create or optimize content across channels, Brandwatch enables you to determine which content to create.

How?

By tracking trends your target audience is engaging with you can naturally segue into them via:

• Social listening on Instagram, Twitter (sorry, X), Tumblr, Reddit, and across the web so you can track your brand mentions, hashtags and retweets in real time.
• Measuring engagement with your content across channels and tracking trends with exhaustive dashboards and live alerts.
• Route your data to any analytics platform of your choice for better analysis.

Pricing starts at $1K per month per 10K mentions (i.e., $12K annually), which puts them out of the reach of most smaller teams. But, the level of clarity and flexibility Brandwatch offers over your target audience’s engagement data for the price point is almost unmatched.

13. Ma‎rketMuse

MarketMuse uses AI to help SEO content teams figure out their strategy, create briefs and outlines in minutes, and target the right keywords.

• Create content clusters that connect relevant pieces and signal your brand’s authority to Google.
• Prioritize articles and topics based on keyword difficulty, value and their brand’s competitive advantage.
• Analyze your competitor’s highest-performing content and find gaps in their strategy so you can outrank them.
• Discover keywords with their personalized difficulty metrics, search volume, CPC and search trends.
• Draft outlines and articles articles faster with AI, and enrich your drafts with relevant headers, keywords and FAQs.

On the downside, MarketMuse’s AI content features are powered by GPT, OpenAI’s powerful LLM, so you can expect to see most of the problems ChatGPT users face (verbose content and factual inaccuracies) if you try to use it to replace your content team completely.

14. De‎epL

DeepL is a neural machine translation service that helps you translate content between 28+ languages on the web (Chromium browsers) and directly from your phone (iOS and Android). This comes in handy when you’re marketing to multilingual audiences or trying to create different, accessible versions of your website.

Their secondary product, DeepL Write also helps you fix grammar and punctuation mistakes, rephrase sentences and drafts creatively, tailor your content to specific tones and personas, and style your communications to suit your publishing channel.

Compared to Google Translate, DeepL is a marginally better option for translations, although it supports fewer languages (31, precisely) compared to Google’s 133 supported languages.

15. Ch‎atfuel

Chatfuel is an AI-powered chatbot builder for engaging instant messaging audiences (on Instagram, Telegram and Messenger) on autopilot. Chatfuel lets you train their language model on your company’s internal data, brand resources and business history. Once it's done, you get a chatbot that can:

• Use NLP to hold human-like conversations with your customers.
• Reply to basic queries (How do I change my password?).
• Direct your customers to helpful resources (e.g., your customer service knowledge base, wikis, how-to guides, and SOPs).

Chatfuel is built on GPT-4, OpenAI’s most advanced natural LLM, so you can expect it to render the information you’ve fed into it accurately, provided you spend time refining your prompts and parameters for any answers it generates.

{{banner-sops="/banner-ads"}}

16. Cu‎stomers.ai (formerly MobileMonkey)

Customers.ai uses AI to supercharge sales prospecting via email, social media (Instagram and Facebook), and SMS so you can get more replies.

• Integrate natively with the rest of your marketing stack or via third-party connectors like Zapier.
• Real-time notifications—Get notified when leads reply or express purchase intent on any of your channels.
• Detailed analytics and attribution to help you refine future campaigns.
• View all your messaging channels (email, SMS and social) inside one inbox.
• Send recipients personalized outreach sequences by tracking their recent actions on your website and online resources.
• Reply to inquiries and messages automatically with an AI-powered chatbot.

17. ‎Ma‎nyChat

On its own, ManyChat is a basic chatbot that simply uses if-then workflows to answer basic queries. But you can connect ManyChat with ChatGPT (via their API) and make it a part of your marketing and support toolkit in several ways, like:

• Answering customer FAQs from your help center.
• Confirming bookings, appointments, orders and pending deliveries by referencing your database.

Record how-tos once & reuse them infinitely

Once you adopt AI as part of your marketing workflows, you’ll quickly realize that just like every other software tool, the rest of your team needs to learn how it works. Instead of letting them stumble around doing trial and error, Scribe helps you transform your knowledge into effective how-to guides in seconds (yes, you read that right!).

Whether you’re trying to teach an intern how to do keyword research in SEMrush, publish a newsletter issue, upload a blog to your CMS, or show affiliates how to generate a unique tracking link for a product, Scribe can help.

Scribe can help you create—

• An SOP that shows an intern how to perform keyword research in MarketMuse.
• A step-by-step guide to generating blog outlines in Jasper.
• Onboarding and training docs for new hires.
• Customer guides for chatting with your Instagram chatbot, etc.

‎Scribe's free Marketing Process Documentation Generator can help you document your marketing processes and workflows, so you can automate tasks, personalize the customer experience and optimize your campaigns.

Sign up today and start seeing the benefits of AI tools for marketing!