The demand for written content is higher than ever — from technical manuals to marketing copy, businesses need to regularly communicate with their audience.
But with so much content, it can be difficult to produce high-quality content "consistently" that connects with readers.
This is where AI writing software comes in.
In this blog, we'll explore the top 10 paid and free AI writing tools your team can use to save time and increase productivity.
TL;DR: Top AI writing software of 2024
What is AI writing software?
AI writing software, commonly called AI-powered writing tools or AI writing assistants, refers to software programs that help writers create written content.
AI content tools are intended to automate steps in the writing process:
- Coming up with topic ideas.
- Outlining.
- Drafting.
- Editing.
Natural language processing, large language models and machine learning algorithms are frequently used in AI writing software to evaluate text input and comprehend grammatical, syntactic and stylistic conventions.
Although AI text generators have some limitations (they can't replicate human emotions), they can help writers produce content much more quickly.
What is AI writing?
The term "AI writing" describes using artificial intelligence methods to produce written content automatically or to help human writers with high quality content.
While some AI software is capable of creating entire content from scratch, others help by offering recommendations, edits or alternate word choices.
Depending on the algorithm's complexity, the caliber of the training data and the particular task at hand, the quality of AI-generated content can vary.
AI writing tools aren't a replacement for human writers — at least, not yet. But good AI writers optimize your work and boost productivity.
AI writing software features
The State of Marketing Study from Salesforce Research shows that marketers' use of AI increased significantly between 2018 and 2020, going from 29 percent in 2018 to 84 percent in 2020.
AI's depth of feature is the reason for this surge — AI tools help you:
- Automate content development: Good AI writers can help develop content ideas, produce drafts and suggest revisions on different types of content, making the content creation process faster and easier.
- Editing and proofreading: Generative AI tools identify grammatical errors, typos and awkward phrasing, helping you polish your writing.
- Collect user-generated content: AI writing software can collect and evaluate user-generated content to provide insights and ideas for content creation.
- Optimize content for search engines: AI content tools can evaluate keywords, recommend adjustments to optimize content for search engines, and create ready-to-rank content.
It's important to note: AI writing tools won't magically produce long-form content with a single click. For these technologies to work, individual creators must offer a set of instructions or prompts.
While AI tools can automate and improve content creation, they still need human input and direction to produce high quality content.
"As a digital content marketer, AI writing software has increased efficiency and accuracy in my work. I use it to generate content quickly from templates or by sifting through vast amounts of data for meaningful insights.
However, there are some limitations to using AI writing software. It is not always able to understand the context of the content and may produce inaccurate results if used incorrectly.
AI writing software cannot also create original content as it relies heavily on existing resources for its data. It can also be difficult to customize AI-generated content to fit a specific brand voice or tone. Additionally, AI writing software requires significant investment in terms of time, resources and money."
— Daniel Chabert, CEO & Founder, PurpleFire
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Best AI writing software in 2024
1. Scribe
Best for: AI-powered process documentation & SOPs
G2 rating: 4.8/5 stars
Capterra rating: 4.9/5 stars
Scribe pricing:
- Free plan.
- Pro: $23/seat/month.
- Pro Teams: $12/seat/month.
Scribe key features:
Scribe is much more than a regular AI writing tool — it automates process documentation and knowledge-sharing like job aids, SOPs and training manuals.
Whatever type of content you want to create, if it's about process documentation, Scribe has you covered!
Use Scribe's browser extension or desktop app while you work to convert any process into a visual step-by-step guide. All you have to do is:
- Turn on the screenshot Chrome extension to open the user-friendly interface.
- Go through your procedure.
- Watch Scribe instantly build a visual guide — with text and annotated screenshots.
Then use Scribe Pages to collect and arrange your Scribes in a single document with text, videos, images and more!
You can use Scribe to improve your content — or create content for you.
Scribe's generative AI transforms a blank page into a comprehensive and contextual process document with just one prompt.
This is where Scribe stands out from generic AI tools. Scribe's generative AI automatically builds high-quality content for your company-specific processes.
Just select the Scribes you want it to include in order to make your process document specific to your company's processes and tools:
- Onboarding a new employee or client.
- Adopting new technology.
- Standard operating procedures (SOPs).
- Training manuals.
- Process overviews.
There are several easy ways to share a Scribe with teammates, including:
- Having them log in and access guides through the team workspace.
- Email a shareable link.
- Embedding in a third-party app or knowledge base software.
- Exporting to HTML, PDF or Markdown (Pro and Teams).
Scribe automates process documentation so that you never have to write another how-to document again.
2. Copy.ai
Best for: Content creation
G2 rating: 4.7/5 stars
Capterra rating: 4.5/5 stars
Copy.ai pricing:
- Free plan.
- Pro: $36/month.
- Team: $186/month.
Copy.ai key features:
Copy.ai is a GTM AI platform that automates your content workflow with natural language processing and deep learning. Copy.ai's simplicity of use is one of its best features — simply enter a few words to create content instantly.
With more than 90 tools and templates, Copy.ai serves a diverse group of users, including:
- Social media managers.
- Marketers and marketing firms.
- Content creators.
- Company owners.
- Startups.
The Brand Voice feature ensures content aligns with your brand's voice, tone, style, and business objectives.
Overall, Copy.ai performs a decent job of creating short-form content, such as sales copy, ad text, company ideas and more, which may be exactly what you need when you're out of ideas.
Check out this in-depth Copy.ai review to learn about the tool in detail!
3. Describely
Best for: eCommerce content
G2 rating: 4.3/5 stars
Capterra Rating: 4/5 stars
Describely pricing:
- Free trial.
- Contact for pricing.
Describely key features:
Whether you're a freelance marketer or in charge of a small team, Describely by Copysmith offers AI content writing tools for product content creation and accelerating your growth through targeted marketing.
- Use the AI writer to generate your product descriptions, meta tags and meta descriptions.
- Generate SEO-optimized product copy and content in bulk.
- Improve your product content with accurate descriptions.
Describely's platform allows you to import or export CSV files, arrange and store copy in various folders and modify your information to perfection.
4. Writesonic
Best for: Marketing & ads
G2 rating: 4.7/5 stars
Capterra rating: 4.8/5 stars
Writesonic pricing:
- Free plan.
- Chatsonic: $12/month.
- Individual: $16/month.
- Teams: $25/seat/month.
Writesonic key features:
Writesonic is a user-friendly generative AI platform that helps streamline content creation.
The AI writing tool has more than 70 features, supports 25+ languages and aids in creating engaging, SEO-rich content that is free of plagiarism.
You can easily automate your content creation. Once you upload content to the Brand Voice feature, the AI learns and replicates your tone of voice.
This AI writing tool is based on the GPT-3 model and can produce many types of content, including landing pages, blog posts, ad copy, and more. It also offers a story writer you can use to generate stories in multiple languages.
5. Wordtune
Best for: Writing suggestions & grammar checker
G2 rating: 4.6/5 stars
Capterra rating: 4.4/5 stars
Wordtune pricing:
- Basic free plan.
- Plus: $9.99/ month.
- Unlimited plan: $14.99/month.
Wordtune key features:
Wordtune is an AI writing assistant that provides suggestions on your writing style, grammar and spelling. Wordtune, unlike other AI writing tools, is created with deep AI technology, allowing it to understand the context of your writing and deliver real-time suggestions.
The unlimited plan offers features that allow you to change your tone of voice, change the length of your copy, as well as unlimited rewrites and prompts.
Wordtune is an excellent tool for anyone looking to improve their writing skills and avoid grammatical mistakes. The browser extension and Microsoft Word integration make it quite simple to use.
6. Rytr
Best for: Outlines & templates, small teams
G2 rating: 4.7/5 stars
Capterra rating: 4.6/5 stars
Rytr pricing:
- Free version.
- Unlimited plan: $7.50/month.
- Premium: $24.16/month.
Rytr key features:
Rytr's execution simplicity and speed are exceptional. Like the other AI writing assistants, Rytr analyzes your writing style and generates high-quality material that mirrors your tone of voice.
Rytr offers templates and guidelines for various use cases like emails, SEO meta titles, and paragraph content.
If you have a small team or you're looking for a low-cost, high-quality AI content tool, Rytr is your best bet. It features fewer templates than its competitors, but owing to its affordable price, it's still worth considering.
7. Jasper.ai
Best for: Enterprise marketing teams
G2 rating: 4.7/5 stars
Capterra rating: 4.8/5 stars
Jasper.ai pricing:
- Creator: $39/seat/month.
- Pro: $59/seat/month.
Jasper.ai key features:
If you're struggling with writer's block, Jasper.ai's AI-powered writing assistant can write blog articles, Facebook ads, marketing emails, website copy, and more.
Jasper.ai generates original and plagiarism-free content, built through source processes. Jasper is trained on your brand voice, tone, style, and key facts about your business, making it easy for your enterprise team to scale content.
You can also collaborate with team members using Jasper, set up automated project management and turn copy into images.
8. Narrato
Best for: Content creation and automation
G2 rating: 4.8/5 stars
Capterra Rating: 4.9/5 stars
Narrato pricing:
- Pro: $36/month.
- Business: $76/month.
Narrato key features:
Narrato is an AI content creation and marketing platform that manages your entire content process end-to-end. It has 100+ AI tools and templates to help you create any kind of content.
Narrato offers several useful tools like:
- AI blog writing.
- Copywriting.
- Social media post generation.
- AI brochure generator.
- Bulk product descriptions generator.
- And more.
You can even create your own custom AI templates and brand voices to create personalized content.
The most interesting tool on Narrato, however, is the AI Content Genie — an AI autopilot that automatically generates social media posts and blog posts.
You can set up separate projects for different websites on AI Content Genie too — great for marketing agencies with multiple clients or businesses with multiple websites.
Narrato also has project management features, including AI workflow automation, and content collaboration features, that make it a one-stop solution for your content marketing efforts.
9. Content at Scale
Best for: Create ready-to-rank content
G2 rating: NA
Capterra rating: 4/5 stars
Content at Scale pricing:
- 7-day free trial.
- RankWell Essentials: $249/month.
- RankWell Starter: $499/month.
- RankWell Standard: $999/month.
Content at Scale key features:
Content at Scale provides businesses and agencies with undetectable AI-generated content with the click of a button. It uses three different AI engines, natural language processing, and semantic analysis algorithms to enable you to create content including:
- Research-backed, long-form blog posts from a keyword.
- YouTube videos.
- Podcasts.
- PDFs.
- Raw audio file in your unique voice.
It also features an on-page SEO checklist, including keyword suggestions, meta description, URL slug, and real-time SEO scoring.
With the combination of content automation, a plagiarism checker, and advanced AI detection capabilities, Content at Scale allows users to save time, reduce costs and scale content creation.
10. WordAi
Best for: Content variants
G2 rating: 3.8/5 stars
Capterra rating: 4.3/5 stars
WordAi pricing:
- Free trial.
- Monthly: $57/month.
- Yearly: $27/month (billed annually).
WordAi key features:
WordAi uses advanced machine learning models to analyze documents. It generates variations using its enormous database of synonyms while guaranteeing proper grammar usage.
The AI writer also understands complicated grammar, context and sentence structure to produce precise translations in multiple languages.
It's essentially a copywriting and text-generating tool that enhances content, improves quality and clarity, reorganizes sentences and describes the same concept in many ways.
Why do you need AI writing software?
There are a lot of benefits of AI, and AI writing tools can help you:
Save time
One of the most significant advantages of employing AI writing tools is that they can save time.
You can focus on the creative components of writing by automating some of the more time-consuming parts of the writing process, such as research and fact-checking.
AI writing tools can also help you quickly develop content ideas, saving you hours.
Increase your productivity
Create more content in less time with AI writing tools.
This is especially useful if you're on a tight schedule or need to produce a high volume of content. AI writing tools can help you stay on track and organized to get the job done faster.
Overcome writer's block
AI writing tools can help you overcome writer's block by providing prompts and suggestions to get your creative juices flowing.
Some AI writing tools build outlines or offer headlines as a starting point —great when you're feeling stuck or uninspired.
Good AI writers can be a game changer for teams seeking to save time, enhance productivity and conquer writer's block. While AI writing tools cannot replace human creativity and ability, they're a valuable tool in your writing arsenal.
Enhance your productivity with AI writing tools
Your marketing growth depends on high-quality content. While AI content tools are not intended to replace human content creators. But they're here to help content creators and marketers create and promote content.
So, if you or your marketing team is struggling with content creation and process documentation, give these options a shot and see how they can boost productivity.
Sign up for Scribe for free and create AI-powered documents in half the time!
