9 Best AI Writing Software Tools in 2023

Lauren Funaro
May 3, 2023
min read
November 27, 2023
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Tired of facing writer's block and meeting deadlines? Check out these handpicked AI writing tools to maximize your productivity.
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The demand for written content is higher than ever — from technical manuals to marketing copy, businesses regularly produce written material to communicate with their audience.

However, with so much content being produced, it can be difficult to produce high-quality content "consistently" that connects with readers.

This is where AI writing tools come in.

This article is one chapter in our expert Generative AI User Guide. Check out the rest of the chapters below:

Chapter 1: What is Generative AI?
Chapter 2: AI Applications
• Chapter 3: Best Generative AI Tools
• Chapter 4: What are the Benefits of AI?
• Chapter 5: Best AI Writing Software
• Chapter 6: Winning Examples of AI Used Today
• Chapter 7: Best AI Tools for Productivity
• Chapter 8: How AI is Used in Business
• Chapter 9: AI Tools for Businesses
• Chapter 10: No Code? No Problem. Here are the Top No-Code AI Tools
• Chapter 11: How IT Teams Use AI
• Chapter 12: Best AI Tools for Developers
• Chapter 13: AI and the Future of Work

Although these tools have some limitations, such as they can't replicate human emotions — an influential factor of marketing- they can help writers produce content much more quickly by utilizing the most recent developments in artificial intelligence. 

One tool that's blazing a path is Chat GPT, an OpenAI language model. Teams can save time while enhancing the quality of their content by integrating AI into daily tasks.

In this blog, we'll explore the top 8 AI writing tools your team can use to save time and increase productivity.

Top AI writing software of 2023

  1. Copy.ai — Content creation
  2. Scribe — Process documentation & SOPs
  3. Copysmith — eCommerce & product copy
  4. Writesonic — Marketing & ads
  5. Wordtune — Writing suggestions & grammar checker
  6. Rytr — Outlines & templates
  7. WordAi — Content variants
  8. Wordsmith — Data narratives

What is AI writing software?

Artificial intelligence (AI) writing software, commonly called AI-powered writing tools or content generators, refers to software programs that help writers create written content. These programs are intended to automate steps in the writing process like coming up with topic ideas, outlining, drafting and editing.

Natural language processing (NLP) and machine learning algorithms are frequently used in AI writing software to evaluate text input and comprehend grammatical, syntactic and stylistic conventions. 

Anyone who needs to increase their writing efficiency can leverage these tools.

What is AI writing?

The term "AI writing" describes using artificial intelligence methods to produce written content automatically or to aid human writers in their work. 

While some AI softwares are capable of creating entire content from scratch, others help by offering recommendations, edits, or alternate word choices. Depending on the algorithm's complexity, the caliber of the training data and the particular task at hand, the quality of AI-generated content can vary.

AI writing tools aren't a replacement for human writers – not yet, at least. But, it's a productive tool to optimize your work and increase your team's productivity.

Features of AI writing software

The most recent State of Marketing Study from Salesforce Research shows that marketers' use of AI increased significantly between 2018 and 2020, going from 29 percent in 2018 to 84 percent in 2020. Its features are the reason for this surge – AI tools help you:

  1. Automating and accelerating content development: AI writing tools can help develop ideas, produce drafts and suggest revisions, making the content creation process faster and easier.
  2. Performing repetitive tasks: AI can handle tedious and mundane activities like data input and formatting, allowing marketers to concentrate on their business's more creative and strategic aspects.
  3. Collecting user-generated content: AI-powered technologies can collect and evaluate user-generated content to provide insights and ideas for content creation.
  4. Allowing you to optimize content for search engines: Artificial intelligence-powered content tools can evaluate keywords and recommend adjustments to optimize content for search engines, increasing visibility and reach.

It's important to clarify that AI writing tools do not magically produce entire content with a single click. Instead, for these technologies to work properly, humans must offer a set of instructions. 

While AI tools can automate and improve several content creation processes, they still need human input and direction to produce the correct set of content.

"As a digital content marketer, AI writing software has increased efficiency and accuracy in my work. I use it to generate content quickly from templates or by sifting through vast amounts of data for meaningful insights.

Moreover, it can also be used to check your content's grammar, spelling and punctuation errors.

However, there are some limitations to using AI writing software. It is not always able to understand the context of the content and may produce inaccurate results if used incorrectly. A

I writing software cannot also create original content as it relies heavily on existing resources for its data. It can also be difficult to customize AI-generated content to fit a specific brand’s voice or tone. Additionally, AI writing software requires significant investment in terms of time, resources and money." — Daniel Chabert, CEO & Founder, PurpleFire

Top AI writing software of 2023

1.‎ Copy.ai — Content creation

AI writing software


‎G2 rating: 4.8/5 stars
Capterra Rating: 4.5/5 stars
Copy AI Pricing: Free plans are available 
Copy AI Overview:

Copy AI is an AI-powered content creation tool that automates your content workflow with natural language processing and deep learning. Copy.ai's simplicity of use is one of its best features. You only need to enter a few words to create content instantly.

With more than 90 tools and templates, Copy AI serves a diverse group of users, including:

  • Social media managers.
  • Marketing firms.
  • Content creators.
  • Company owners.
  • Startup groups.

Overall, Copy AI performs a decent job of creating short-form content, such as sales copy, ad text, company ideas and more, which may be exactly what you need when you're out of ideas.

Check out this in-depth Copy AI review to learn about the tool in detail!

2.‎ Scribe — Process documentation & SOPs


‎G2 Rating: 4.9/5 stars

Capterra Rating: 4.3/5 stars

Scribe Pricing: Free plans are available

Scribe Overview: 

Scribe is much more than a regular AI writing tool — it's for process documentation and different knowledge-sharing documentation such as job aids, SOPs and even training manuals.


It doesn't matter what you want to create; if it's about process documentation, Scribe has got you covered!

Scribe is a browser extension or desktop app that converts any process into a step-by-step guide. All you have to do is:

  • Enable the screenshot Chrome extension.
  • Go through your procedure.
  • Watch Scribe instantly build a visual guide – with text and screenshots.

Then use Scribe Pages allow you to collect and arrange your Scribes in a single document with text, videos, images and more!

Scribe Pages assist you in explaining complex operations such as:

Here’s how to create a new Page on Scribe


‎Scribe makes process documentation easy by enabling participation from every team member. Scribe handles the manual process so that you never have to write another how-to document again.


3.‎ Copysmith — eCommerce & product copy

AI writing software — Copysmith


‎G2 rating: 4.3/5 stars
Capterra Rating: 4.2/5 stars
Copysmith Pricing: starts from $19 per month
Copysmith Overview:

Whether you're a freelancer or in charge of an internal marketing team, Copysmith provides you with the AI content writing tools you need to not only produce excellent copy but also accelerate your growth through targeted marketing.

You can get assistance with creating content and blog ideas, reworking content you love and writing product descriptions all in one place.

Copysmith not only helps in content creation but also in the management of your copy assets. You get a platform that is universally applicable, allowing you to import or export CSV files, arrange and store copy in various folders and modify your information to perfection. 

3.‎ Writesonic — Marketing & ads

AI writing software — Writesonic


‎G2 rating: 4.7/5 stars
Capterra Rating: 4.8/5 stars
Writesonic Pricing: Free plans are available 
Writesonic Overview:

Writesonic is a user-friendly AI content assistant solution that aids in streamlining the content creation process. The AI writing tool has more than 70 features, supports 25+ languages and aids in creating engaging, SEO-rich content that is free of plagiarism. Writesonic enables you to automate your content creation process by using artificial intelligence and human ingenuity. 

This AI-powered writing tool is based on the GPT-3 model and can produce a variety of content types, including landing pages, blog posts, ad copy and more.

4.‎ Wordtune — Writing suggestions & grammar checker

Wordtune — AI writing software


‎G2 rating: 4.3/5 stars
Capterra Rating: 4.4/5 stars
Wordtune Pricing: Basic free plan is available 
Wordtune Overview: 

Wordtune is an artificial intelligence writing helper that provides suggestions on your writing style, grammar and spelling. Wordtune, unlike other AI writing tools, is created with deep-AI technology, allowing it to comprehend the context of your writing and deliver more accurate comments.

Wordtune is an excellent tool for anyone looking to improve their writing skills and avoid grammatical mistakes. The browser extension and connection with Microsoft Word make it quite simple to use, and the real-time suggestion features are also appreciative.

5.‎ Rytr — Outlines & templates

Rytr — Ai writing software


‎G2 rating: 4.7/5 stars
Capterra Rating: 4.4/5 stars
Rytr Pricing: Free plans are available 
Rytr Overview:

Rytr's execution simplicity and speed are exceptional. Like the other AI assistants, you only need to enter basic directions and Rytr will generate high-quality material for you in a few minutes.

Rytr also includes layouts and outlines for your desired material. As a result, you can choose your favorite layout and outline from various options. 

So, if you're looking for a low-cost, high-quality AI content tool, Rytr is your best bet. It features fewer templates than its competitors, but owing to its affordable price, it is still worth considering.

6.‎ WordAi — Content variants

WordAI — AI writing software


‎G2 rating: 3.9/5 stars
Capterra Rating: 4.1/5 stars
WordAi Pricing: Basic free trial available 
WordAi Overview: 

WordAi uses artificial intelligence (AI) technology to analyze current documents, extract all conceivable structures and then generate variations of those structures using its enormous database of synonyms while guaranteeing proper grammar usage. It also comprehends complicated grammar, context and sentence structure to produce precise translations in any language.

It is basically a rewriting tool that enhances content, improves quality and clarity, reorganizes sentences and describes the same concept in many ways.

7.‎ Wordsmith — Data narratives

wordsmith — AI writing tools


‎G2 rating: 4.4/5 stars
Capterra Rating: 4.5/5 stars
Wordsmith Pricing: Custom 
Wordsmith Overview:

Wordsmith is an advanced natural language-generating technology that enables businesses to easily access the contextual value of their data. You can immediately input your data into Wordsmith's millisecond-fast API and watch as it develops smart narratives that can be edited and shared instantly.

Among its clients are the Associated Press, Yahoo! Sports and the NBA's Orlando Magic and it is capable of bulk content generation.

8. Content at Scale


Capterra Rating: 4.7/5 stars

Pricing: Starts at $250/month 

Content at Scale Overview:

Content at Scale is a platform that provides businesses and agencies with undetectable AI-generated content with the click of a button. This tool uses three different AI engines, natural language processing, and semantic analysis algorithms to enable you to churn out research-backed, long-form blog posts from a keyword, YouTube video, podcast, existing blog URL, PDF, or raw audio file in your unique voice. 

It also features a remarkable on-page SEO checklist, including keyword suggestions, meta description, URL slug, and real-time SEO scoring to ease your ranking efforts. 

With the combination of content automation, a plagiarism checker, and advanced AI detection capabilities, Content at Scale allows users to save time, reduce cost, and effortlessly scale their content creation.

Why do you need AI writing software?

There are a lot of benefits of AI, and you need to leverage AI writing tools if you want to:

Save your time

One of the most significant advantages of employing AI writing tools is that they can save time.

You can focus your efforts on the creative components of writing by automating some of the more time-consuming parts of the writing process, such as research and fact-checking.

AI writing tools can also help you develop ideas swiftly and efficiently, saving you hours of thinking.

Increase your productivity

You can create more content in less time when you leverage AI writing tools.

This is especially useful if you are working on a tight schedule or need to produce a high volume of content. AI writing tools can help you remain on track and organize your writing so you can concentrate on getting the job done.

Overcome your writer's block

AI writing tools can assist you in overcoming writer's block by providing prompts and suggestions to help you get your creative juices flowing. Some AI writing tools, for example, can build outlines or offer headlines as a beginning point for your work. This is especially beneficial if you are feeling stuck or uninspired.

AI writing tools can be a game changer for teams seeking to save time, enhance productivity and conquer writer's block. While AI writing tools cannot replace human creativity and ability, they can be valuable to your writing arsenal.

Enhance your productivity with AI writing tools

Your marketing growth depends on high-quality content. Content creators and marketers have significantly contributed to corporate growth for many years. AI content generators have gained prominence to make their work easier.

Importantly, AI content tools are not intended to replace human content creators. But they are here to help them and hasten the entire process of creating and promoting content.

So, if you or your team is struggling with content creation and process documentation, give these options a shot and see how they increase your productivity. 

Sign up for Scribe for free and create your documentation processes in half the time!

Ready to try Scribe?

Scribe automatically generates how-to guides and serves them to your team when they need them most. Save time, stay focused, help others.