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Build Your Vision Statement With This Template

Marketing
Common goals inspire, motivate and align your team. Use our vision statement template to identify what makes you unique and define long-term objectives.
Last updated:
January 22, 2025
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Build Your Vision Statement With This Template

Marketing
Common goals inspire, motivate and align your team. Use our vision statement template to identify what makes you unique and define long-term objectives.
Last updated:
January 22, 2025

Vision statements offer a high-level view of your company’s goals and purpose. They provide guidance and motivate employees, reflecting how your organization seeks to change the world and serve its target audience.

Using a vision statement template ensures you include everything needed to express what makes your company unique. Our template includes insightful prompts in a simple, shareable format so you and your team can identify future aspirations. 

What’s a Vision Statement? 

A vision statement describes your organization’s long-term objectives and ambitions for growth. It outlines where your company is going, providing direction and inspiration.

While vision and mission statements sound similar, each has a distinct use. Mission statements describe your core purpose and daily functions rather than your future goals — they express the action, and visions detail the outcome.

Vision statements are a crucial part of your business playbook, helping explain your processes, shape each task and nurture company culture. 

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The Benefits and Importance of a Vision Statement

Vision statements paint optimistic yet attainable objectives, motivating and aligning your team. By clearly communicating your message, your statement will help accomplish the following:

  • Inform decisions: Define your high-level aspirations to guide long-term strategy, optimize daily processes.
  • Align your organization: Provide a central guiding point for your entire company and unify your team with common goals.
  • Set you apart: Stand out from your competitors, reflecting a distinct identity that your team, stakeholders and customers truly understand.
  • Foster a unique culture: Express your employees’ shared values, improving engagement and creating a cohesive work environment.
  • Shape company branding: Craft your company’s image and branding to effectively communicate your purpose to your target audience. 

At a CMS level: Include the reference image for the template and create a hyperlink to it.

Vision Statement Examples

What does a vision statement look like? It’s typically a concise, 1–3-sentence message that’s idealistic yet attainable and uses simple language. 

For inspiration, review these vision document examples from renowned organizations:

  • Disney: To be one of the world’s leading producers and providers of entertainment and information.
  • Microsoft: To help people and businesses throughout the world realize their full potential.
  • IKEA: To create a better everyday life for the many people.
  • Google: To organize the world’s information and make it universally accessible and useful.
  • Instagram: To capture and share the world’s moments.
  • Tesla: To become the most attractive automobile company of the twenty-first century by spearheading the world’s shift to electric vehicles.

Key Characteristics of a Vision Statement

Your vision statements reflect your company’s specific ideals, but here are some general elements a successful message should include:

  • Ambitious yet reasonable: A good vision statement isn’t a goal you can achieve in a day or week. Aim high and choose long-term objectives that are bold but feasible.
  • Broad: This vision shouldn’t be too specific. Try to view your company’s objectives with a wide lens and capture broad goals that apply to every person in your company, from sales to social media teams.
  • Clear and concise: Use accessible language so every employee understands your vision. Avoid technical jargon and keep your message straightforward.
  • Motivational: Statements should be compelling, inspiring people to continuously improve and work toward a desired future.
  • Targeted: Consider your organization’s stakeholders and craft a relevant message for your intended audience. For example, IKEA showcases talented artists, but its vision is to help people in their everyday lives, not to support designers.

Our vision template will help you achieve each of these characteristics and build a unique message that represents your company.

No items found.
Back to Gallery

Build Your Vision Statement With This Template

Marketing
Common goals inspire, motivate and align your team. Use our vision statement template to identify what makes you unique and define long-term objectives.
Last updated:
January 22, 2025

Vision statements offer a high-level view of your company’s goals and purpose. They provide guidance and motivate employees, reflecting how your organization seeks to change the world and serve its target audience.

Using a vision statement template ensures you include everything needed to express what makes your company unique. Our template includes insightful prompts in a simple, shareable format so you and your team can identify future aspirations. 

What’s a Vision Statement? 

A vision statement describes your organization’s long-term objectives and ambitions for growth. It outlines where your company is going, providing direction and inspiration.

While vision and mission statements sound similar, each has a distinct use. Mission statements describe your core purpose and daily functions rather than your future goals — they express the action, and visions detail the outcome.

Vision statements are a crucial part of your business playbook, helping explain your processes, shape each task and nurture company culture. 

{{banner-short-v2="/banner-ads"}}

The Benefits and Importance of a Vision Statement

Vision statements paint optimistic yet attainable objectives, motivating and aligning your team. By clearly communicating your message, your statement will help accomplish the following:

  • Inform decisions: Define your high-level aspirations to guide long-term strategy, optimize daily processes.
  • Align your organization: Provide a central guiding point for your entire company and unify your team with common goals.
  • Set you apart: Stand out from your competitors, reflecting a distinct identity that your team, stakeholders and customers truly understand.
  • Foster a unique culture: Express your employees’ shared values, improving engagement and creating a cohesive work environment.
  • Shape company branding: Craft your company’s image and branding to effectively communicate your purpose to your target audience. 

At a CMS level: Include the reference image for the template and create a hyperlink to it.

Vision Statement Examples

What does a vision statement look like? It’s typically a concise, 1–3-sentence message that’s idealistic yet attainable and uses simple language. 

For inspiration, review these vision document examples from renowned organizations:

  • Disney: To be one of the world’s leading producers and providers of entertainment and information.
  • Microsoft: To help people and businesses throughout the world realize their full potential.
  • IKEA: To create a better everyday life for the many people.
  • Google: To organize the world’s information and make it universally accessible and useful.
  • Instagram: To capture and share the world’s moments.
  • Tesla: To become the most attractive automobile company of the twenty-first century by spearheading the world’s shift to electric vehicles.

Key Characteristics of a Vision Statement

Your vision statements reflect your company’s specific ideals, but here are some general elements a successful message should include:

  • Ambitious yet reasonable: A good vision statement isn’t a goal you can achieve in a day or week. Aim high and choose long-term objectives that are bold but feasible.
  • Broad: This vision shouldn’t be too specific. Try to view your company’s objectives with a wide lens and capture broad goals that apply to every person in your company, from sales to social media teams.
  • Clear and concise: Use accessible language so every employee understands your vision. Avoid technical jargon and keep your message straightforward.
  • Motivational: Statements should be compelling, inspiring people to continuously improve and work toward a desired future.
  • Targeted: Consider your organization’s stakeholders and craft a relevant message for your intended audience. For example, IKEA showcases talented artists, but its vision is to help people in their everyday lives, not to support designers.

Our vision template will help you achieve each of these characteristics and build a unique message that represents your company.

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