Vision statements offer a high-level view of your company’s goals and purpose. They provide guidance and motivate employees, reflecting how your organization seeks to change the world and serve its target audience.
Using a vision statement template ensures you include everything needed to express what makes your company unique. Our template includes insightful prompts in a simple, shareable format so you and your team can identify future aspirations.
A vision statement describes your organization’s long-term objectives and ambitions for growth. It outlines where your company is going, providing direction and inspiration.
While vision and mission statements sound similar, each has a distinct use. Mission statements describe your core purpose and daily functions rather than your future goals — they express the action, and visions detail the outcome.
Vision statements are a crucial part of your business playbook, helping explain your processes, shape each task and nurture company culture.
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Vision statements paint optimistic yet attainable objectives, motivating and aligning your team. By clearly communicating your message, your statement will help accomplish the following:
At a CMS level: Include the reference image for the template and create a hyperlink to it.
What does a vision statement look like? It’s typically a concise, 1–3-sentence message that’s idealistic yet attainable and uses simple language.
For inspiration, review these vision document examples from renowned organizations:
Your vision statements reflect your company’s specific ideals, but here are some general elements a successful message should include:
Our vision template will help you achieve each of these characteristics and build a unique message that represents your company.
Vision statements offer a high-level view of your company’s goals and purpose. They provide guidance and motivate employees, reflecting how your organization seeks to change the world and serve its target audience.
Using a vision statement template ensures you include everything needed to express what makes your company unique. Our template includes insightful prompts in a simple, shareable format so you and your team can identify future aspirations.
A vision statement describes your organization’s long-term objectives and ambitions for growth. It outlines where your company is going, providing direction and inspiration.
While vision and mission statements sound similar, each has a distinct use. Mission statements describe your core purpose and daily functions rather than your future goals — they express the action, and visions detail the outcome.
Vision statements are a crucial part of your business playbook, helping explain your processes, shape each task and nurture company culture.
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Vision statements paint optimistic yet attainable objectives, motivating and aligning your team. By clearly communicating your message, your statement will help accomplish the following:
At a CMS level: Include the reference image for the template and create a hyperlink to it.
What does a vision statement look like? It’s typically a concise, 1–3-sentence message that’s idealistic yet attainable and uses simple language.
For inspiration, review these vision document examples from renowned organizations:
Your vision statements reflect your company’s specific ideals, but here are some general elements a successful message should include:
Our vision template will help you achieve each of these characteristics and build a unique message that represents your company.
Let’s use LinkedIn’s message for an excellent vision statement sample: “To create economic opportunity for every member of the global workforce.”
This describes a high-level goal: helping every person seize opportunity and success. It isn’t about functions and tasks — it’s about the organization’s impact on the working world and society.
Note the difference from their mission statement, which is action-focused and describes the operations that lead to aspirations: “To connect the world’s professionals to make them more productive and successful.”
Easily duplicate this template by selecting "Save This Page" in the top right corner. Once you go through a quick sign-up process, you'll find the template waiting for you in your Dashboard or under Favorites.
Start with a compelling verb and define 1–2 long-term goals. Detail how your organization aims to change your particular market or even the world.
We recommend creating a vision statement that isn’t hyperspecific but still aligns with your operations. For example, Shopify references its industry with its broad yet relevant message: “Making commerce better for everyone.”
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Click Use This Template at the top of this page to open the vision statement template in Scribe. Then, click the Duplicate Page icon in the top right. Select which team you want the template saved to and whether to keep the linked Scribes. Click Duplicate, and the template will appear in your Scribe Dashboard within your chosen team. You can then open and edit it as needed.
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