7 Digital Transformation Trends to Know About [2024]

Lauren Funaro
March 1, 2023
min read
January 2, 2024
Photo credit
Updated for 2024, this article explores seven trends that you need to know in order to adapt your business to the rapid pace of change in the world of technology.
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‎In the past few years, "digital transformation" has become an industry buzzword.

The goal of digital transformation is to use technology and data analytics to increase efficiency and productivity. Digital transformation isn't just about changing how companies operate internally — it's also about how they interact with their customers.

As a critical trend, digital transformation enables organizations to stay competitive by leveraging new technologies, like cloud computing or AI-powered applications, to improve efficiency while cutting costs by automating processes they used to do manually.

However, many companies are going to need help with it in 2024. This article explores seven of the most vital digital transformation trends that businesses must adapt to keep up with the rapid pace of change.

Customer data platform

As companies collect data, they can use it to create a more personalized customer experience.

One of the essential steps in this process is creating a customer data platform (CDP).

A CDP is an organization-wide system that collects, stores and analyzes all customer information, from transactional data to social media posts. This feature helps provide insights into how customers interact with brands across channels and devices.

CDPs allow businesses to use machine learning algorithms such as neural networks or decision trees for predictive analytics on top of their existing datasets to identify patterns in behavior or sentiment that may not have been apparent before.

By combining this information with other sources like weather reports or stock market trends, companies can better predict what customers want next based on what's happening around them (or vice versa).

Building trust through cybersecurity

In today's world, cybersecurity is a top priority. With so much data floating around in the cloud and on mobile devices, it's more important than ever to protect your company from hackers who could steal sensitive information or cause damage by breaking into your system.

To build trust with customers and partners, you must demonstrate that you take data protection seriously.

Data security measures such as encryption will help keep sensitive information safe from prying eyes. It also ensures that if someone does gain access to it illegally, the intruder won't be able to use it because he or she doesn't have the access keys needed for decryption.

Data privacy protections ensure that only authorized people can see what needs to be seen when needed. This setup prevents unauthorized parties from seeing too much or accidentally disclosing confidential details without realizing how sensitive they might be (thus making them liable under GDPR).

Finally, there's sovereignty: ensuring that no one but authorized personnel can access any information means knowing where those pieces exist. This allows businesses to operate across borders, such as multinational corporations.

Automation at the speed of light

Automation uses software to control the operation of devices and systems. Also called process automation, it's a way to reduce costs and improve productivity, particularly in the agriculture, manufacturing, transportation, construction and food processing industries.


Automated systems can be programmed for logic-based operations like sequencing or decision-making (e.g., if x happens, then do y). Or they can use sensors to make decisions based on real-time data input (e.g., if the temperature reaches 100 degrees, then turn off the air conditioner).

Automation has been around since ancient times when people first harnessed fire as a tool — but it wasn't until the Industrial Revolution that machines started replacing humans on assembly lines at an accelerated pace, thanks to steam power and electricity!

Today, automation is used in all areas of a company's business, from administration to project management, marketing, and even sales

Contactless solutions & BNPL

Contactless payments are a great way to make the checkout process easier for customers, who no longer have to fiddle around with their wallets and purses. And when you think about it, it's also easier for you — no more counting change or looking for that elusive credit card or cash!

Even banks have introduced cardless transactions, like ATMs and debit purchases. The interesting thing about contactless payments is that they don't require credit cards, debit cards, or even mobile wallets. Instead, they use a special chip embedded in your smartphone and an NFC-enabled point-of-sale system to complete transactions. This means you can use them at any store that accepts tap-and-go payments.

You can also make contactless payments through QR codes. This is another rapidly growing contactless payment solution. When you want to make a payment, the store generates a QR code, you can scan to complete the payment.

In 2022, the popularity of buy now and pay later (BNPL) kept growing as consumers sought out more flexible payment methods. Merchants also began offering BNPL options in new sectors — like pet care! According to Insider Intelligence, BNPL in the United States was worth an estimated $318.8 billion in 2022, up 25.5 percent from 2017's total of $262.2 billion.

And Pundits predict further growth of this section in the years to come.

Hybrid work, the new norm

It's a new era. The digital workplace has changed the way we work and it will only get more complicated as time goes by. In 2024, it will be vital for companies to have a hybrid workforce that blends traditional employees with freelancers, gig workers, contractors and other outside resources.

The benefits of hybrid work are obvious: you get the best of both worlds regarding skill sets, experience levels and cost efficiencies (not to mention diversity). But there are also some challenges involved in managing an eclectic group whose schedules may change at any moment (and who might have a harder time communicating with each other).

In a hybrid workplace, you need to prioritize building room for async and synchronous communication by carefully selecting the collaboration software that suits your needs. 

Collaboration software cost is a crucial factor to consider as it can significantly impact your budget. However, the cost of collaboration software is not just about the initial investment, but also the long-term maintenance and upgrade expenses. It's essential to evaluate the features of various collaboration tools and weigh them against their costs to ensure that you're getting the best value for your money.

Tools like Scribe are a great way to strengthen employee skillsets and document workflows. Scribe is a process documentation tool that auto-generates step-by-step guides. Easily create, edit, store and share process documentation — without writing one word.

Then use Scribe's Pages feature to combine Scribes with images, video and more to:

... and more.


In short: collaboration, communication and documentation tools are critical to ensure hybrid teams can collaborate seamlessly, whether they're in the office or in their homes.

Everything as a service (XaaS)

XaaS is a model where services are delivered on-demand as a service over the internet. It's a way of providing software as a service (SaaS), platform as a service (PaaS) and infrastructure as a service (IaaS).

Businesses don’t need to get SaaS product development or build any specific product offering to deliver their service over the internet. XaaS will directly provide customers with access to applications without any hardware or software installation required.

XaaS enables customers to focus on business outcomes instead of technology infrastructure, making it an excellent solution for small and medium-sized companies. Its key benefits include reduced costs, improved agility and higher levels of security. The cloud is the perfect example of XaaS: it allows businesses to focus on their core competencies while renting out the necessary technology resources they need.

With XaaS, customers can focus on their core competencies while relying on service providers to manage the rest. It's an excellent solution for businesses that don't have in-house IT support or want to take advantage of innovations such as artificial intelligence (AI) and machine learning without investing in hardware or software.

Artificial intelligence democratization

In the next five years, we'll see AI democratization. This means that AI will be available and used by everyone, regardless of size or industry. Small companies will be able to use it as much as large enterprises — and even individuals will be able to use it if they want to!

There's already been a lot of progress in this space. 

  • Apple has released its new Siri smart speaker that uses deep learning technologies.
  • Google has launched its Pixel phones with an integrated digital assistant.
  • Microsoft is working on creating "chatbots" for Skype users, while competitor apps (or alternatives to Skype) have already deployed similar AI-powered chatbots.
  • Amazon has developed Alexa voice recognition software for IoT devices (Internet-of-Things).

Takeaway: Digital transformation is happening at all levels, across industries.

Digital transformation is happening at all levels and across industries.

The digital revolution has been a significant driver of change in the way businesses operate, interact and live. Digital transformation is changing the way we work, interact with each other and live our lives by enabling organizations to become more efficient and effective through automation, data analytics and AI.

The future is here and it's digital. You can either embrace the change or get left behind. The good news is that you don't have to be a tech expert or programmer to understand what these trends mean for your business — keep an eye on them and make sure to leverage them to your advantage.

Build process documentation with AI — for free.

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