AI in Business: Strategies You'll Want to Use Today

Timan Wainaina
June 1, 2023
min read
February 22, 2024
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The impacts of AI in business operations today can't be overstated.

First, AI business usage is only growing. About three-quarters of businesses are using AI or exploring AI use cases.

Artificial intelligence (AI) is radically transforming how companies operate, enabling them to automate repetitive tasks, analyze vast amounts of data and make informed decisions. 

By leveraging AI, businesses can streamline processes, boost productivity and gain a competitive edge.

In this blog post, you'll learn an overview of AI in business, its common uses, benefits and real-life AI examples.

How does AI help businesses?

To understand AI in business, we must first understand AI.

What is AI (Artificial Intelligence)?

Artificial intelligence can perform tasks that typically require human intelligence, such as learning, planning and problem-solving.

AI is today at the center of business growth. Artificial intelligence in business involves the application of intelligent computer software with human-like capabilities to perform business activities without human involvement. 

AI for businesses

AI enables businesses to improve customer experience, boost revenue, increase productivity and efficiency, and drive business growth and transformation.


Business processes today are characterized by a high level of complexity involving large amounts of data. The ability to quickly analyze large amounts of data helps businesses to:

  • Obtain valuable insights to build strategies to drive growth.
  • Get actionable insights for better decision-making.
  • Better understand and engage customers.
  • Automate business processes.
  • Improve productivity and revenue.
  • Reduce operational expenses.

How does AI in business work?

AI systems work by consuming large data quantities (training data), analyzing the data for patterns and using these patterns to predict future states. 

There are multiple AI techniques, that businesses can leverage, including:

  • Machine learning (ML) allows machines to analyze and extract patterns from large datasets to make predictions or take actions based on new inputs.
  • Deep learning is a more advanced type of ML that works through representation but with unstructured data sets. Deep learning algorithms support image and speech recognition and NLP.
  • Natural Language Processing (NLP) enables machines to learn, read, understand, interpret, generate, and respond to human language. NLP techniques are used in various applications, such as machine translation, sentiment analysis, chatbots and voice assistants.
  • Computer vision enables machines to understand and interpret visual information from images or videos.

Trends of AI in business

Several trends are currently shaping AI's application in business:

1. Generative AI

Generative AI is the use of AI techniques and algorithms to create new and original content, like images, videos, music or text. It uses ML to process large amounts of visual or textual data, often from the internet, to create the "near equal" content as instructed. 

Generative AI applications like ChatGPT and Google Bard can be used in creative industries, content generation and simulation. Additionally, there are logo generators available to help you craft a distinctive logo.

2. Intelligent document processing

Also known as intelligent document processing (IDP), document AI technology allows businesses to automate and speed up redundant data entry processes.

Document AI leverages ML to simplify data extraction from documents like invoices, forms, claims, contracts, and SOPs. Scribe, for example, uses AI to create documentation in seconds.

‎3. Low-code & no-code tech 

For decades, software development required knowledge and experience in the coding language. This was a barrier for many people.

Today, automation has gone beyond the IT department, and businesses can access optimized or innovative processes.

4. Increased data sharing 

AI is likely to pave the way for more data sharing. AI technologies in businesses increase organizations' capacity to process and share data and insights.

Recent consumer privacy and protection demands fuel the trend of AI-assisted data sharing. For instance, search engines like Google and Safari are banning third-party cookies. 

Now, companies can share data among themselves as long as they follow the required regulations. Add data sharing with AI tools to give businesses more complete insights into their audience.

5. Balancing automation & augmentation

Businesses are still trying to achieve a balance between AI technologies used in automation and augmentation.

Modern AI technologies are designed to reduce the need for human input, helping businesses increase agility and operational efficiency. But there's still a need for some human input. 

Businesses can use AI to automate redundant processes and strategic human oversight to guide their directions.  

How businesses are using AI

As the use of AI in business operations and applications is expanding, some of the most common uses include:

1. Data analytics & business intelligence 

With the increasing amount of available business data, finding insights from the data can be tough. That's why many businesses are adopting AI for business intelligence.

AI enables organizations to quickly analyze large data volumes and extract valuable insights. These insights help businesses identify trends, make data-driven decisions and optimize processes.

2. Customer service, experience & support

One of the most common enterprise use cases for AI is in customer experience, service and support.

AI-powered technologies such as chatbots, virtual assistants and personalized recommendation systems enhance customer interactions. They provide instant support, recommendations and personalized experiences, leading to higher customer satisfaction and loyalty.

3. Personalized & targeted marketing with predictive modeling

Targeted marketing is a key application of AI in business. 

AI algorithms can predict future outcomes based on historical data, allowing businesses to anticipate customer behavior, demand trends and potential risks. This helps them with proactive decision-making and resource allocation.

For example, online search providers, retailers and other internet entities use AI intelligent systems to understand users and their buying patterns.  

4.  Predictive analytics & product recommendations 

To increase marketing effectiveness and customer engagement, businesses recommend products that retain customers' interest and satisfy their desires. 

Companies like Spotify, Amazon and Netflix use AI to understand their customers' habits/behaviors to predict and recommend products.

5. Fraud detection & cybersecurity

AI can strengthen businesses' cybersecurity efforts by automating real-time identification and response to potential cyber threats. AI-powered security systems can detect fraud and anomalies, identify malicious behavior patterns and protect sensitive data from cyberattacks.

What are the advantages of AI in business?

Implementing AI in business operations offers numerous benefits, including:

1. Automate routine tasks

AI can automate redundant, repetitive or time-consuming tasks. This helps free up employees' time and efforts to focus on more strategic and creative business tasks.

2. Improve efficiency and productivity

By streamlining processes and providing real-time insights, AI helps businesses operate more efficiently, reducing manual errors and improving productivity. This supports overall business efficiency.For example, businesses can use Scribe's AI-powered documentation solution that uses ChatGPT to create and implement onboarding documents and training materials for improved productivity.

3. Enhance decision-making

AI algorithms analyze vast amounts of data, identifying patterns and making accurate predictions. This helps businesses in making informed, effective decisions.

4. Improve customer experiences

AI-powered chatbots, personalized recommendations and sentiment analysis tools enhance customer interactions, engagement and support. This leads to better customer experiences and increased customer satisfaction.

5. Reduce costs

Through automation and optimization, AI in businesses helps reduce operational costs, optimize resource allocation and minimize waste. Businesses can focus the saved resources on growth.

What does AI mean for employees?

Integrating AI in business inevitably raises questions about its impact on employees. So, what does AI and the future of work look like?

  • AI may automate certain tasks and make them redundant for human operation.
  • AI in business will also create new opportunities for employees to upskill and focus on higher-value activities. 

So, rather than replacing jobs, AI can potentially augment human capabilities, enabling employees to work more effectively and creatively while improving business productivity.

Real-life examples of AI in business

Here are examples of artificial intelligence in business examples: 

1. Documentation and knowledge bases

With AI tools like Scribe, process documentation and building company knowledge bases is now easier. 

Scribe is the fastest, easiest and most effective way to share how to do any process. By capturing your browser or desktop workflow, Scribe automatically creates visual, step-by-step guides with text and screenshots. Guides are ready to share instantly or can be added to any tool.


And with Scribe AI, companies can automate the entire documentation process and store and share documents like standard SOPs, FAQs, training modules, and more.


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‎2. eCommerce platforms 

Amazon, Alibaba and other eCommerce operations platforms integrate AI into their platform to enhance customer experiences. Their recommendation engine uses ML algorithms to analyze user browsing and purchase history, providing personalized product recommendations that increase customer engagement and drive sales.

3. AI in healthcare 

Healthcare organizations are leveraging AI for medical image analysis. Medical companies use deep learning algorithms to analyze medical images, helping radiologists detect abnormalities and diagnose diseases more accurately. This improves patient care and reduces the time and effort required for diagnosis.

4. Transportation 

There are many ways AI is being applied in transportation businesses, including:

  • Taxi-hailing apps like Uber leverage AI to predict demand and traffic, reduce estimated arrival time and match riders and drivers.
  • Maps use AI navigational systems to improve transport and navigation while providing directions and enhancing traffic detection. 

Optimize your business operations with AI

Artificial intelligence has become a powerful tool for businesses across various industries. 

From data analytics, predictive modeling and natural language processing to generative AI, businesses are using AI to automate tasks, improve efficiency and enhance decision-making. 

Start optimizing your business operations with Scribe. Check out our free AI text generator and use artificial intelligence to generate high-quality text documentation.

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