If you ask any successful business owner today what their biggest strength is, they would say it’s technology.
Artificial intelligence isn’t a distant futuristic dream anymore, and it’s not just seeping into business culture slowly. It’s 2023, and AI is pretty much a mandatory part of every brand-customer interaction.
The artificial intelligence market valuation has nearly doubled from 2021 to 2023, with North America accounting for 43 percent of the market share. This shows how valuable this asset has become for brands across the globe and how powerful it is to leverage it for your success.
Although there’s plenty of scope for improvement, customers today greatly trust AI, from updating bank records to booking vacations. According to Harvard Business Review, process automation has become the most common business application today.
Unshockingly, this doesn’t have to mean replacing your human talent. When used right, AI is the perfect accompaniment to enhance your team and take your business to the next level.
Here are 7 popular AI software services to note in 2023:
- Scribe: AI-powered to make process documentation productive and effortless
- Alexa for Business: Amazon’s cloud-based voice assistant for business organisation and integration
- Freshdesk: Intuitive cloud-based software for customer management and support
- IBM Watson Discovery: AI platform to automate business content analysis & insight collection
- Jasper: AI copywriting assistant and business intelligence tool for maximising workflow efficiency
- TensorFlow: Open source framework to run statistical and predictive analysis workloads
- WebHR: Cloud-based social HR software for end-to-end employee management
Let’s learn more about artificial intelligence and the software you can use to fast-track your business growth.
Popular AI software services of 2023
While there’s no shortage of artificial intelligence software on the internet today, a few AI services stand out because of their unique features, real-life applications, and reliable customer experiences.
Every AI software on this list ticks the boxes for most of these qualities if not all. So, here’s a checklist of 8 points for you to keep handy when making an investment decision in an AI-powered solution for your business.
- A user-friendly interface
- Easy to integrate with existing tools and software
- In-built security and confidentiality maintenance
- Customizable to fit your specific needs and goals
- Data-oriented for easy access and analysis
- Automation capabilities that reduce the need for human input
- Flexible updates to keep up with changes in the industry and business laws
- Future-oriented predictive capabilities to outperform the competition
Today, 91 percent of top businesses have an ongoing investment in AI, and these are just some of the software services popular in several business sectors, including education, e-commerce, business and healthcare, for their variety of applications.
📌 Learn more about the State of AI and the results of our AI-usage survey ➡️
Before diving into this further, let’s look at what AI software is and how your business can benefit from it.
What is AI?
Artificial intelligence is a machine’s ability to interact with humans like humans would — intelligently. Some people might confuse AI with machine learning, but the terms are not interchangeable.
Think of machine learning to be algorithms that can learn to solve problems without being asked to, while artificial intelligence brings these algorithms together to create programs. These programs now solve your problems and predict them in advance.
For example, if you ask Amazon’s Alexa where the nearest coffee shop is, the AI will give you multiple options and directions.
And AI is more than just voice assistants and face recognition. Every day, AI is helping real businesses keep track of millions of customers, process vast amounts of data, and enables marketers to increase sales.
All this to say that it’s high time both business owners and employees get comfortable with using AI for day-to-day tasks.
What exactly is AI software?
AI software is a type of software that enables machines to mimic human intelligence using algorithms, statistical models and data. By combining these capabilities, AI software can detect patterns and trends in data that otherwise go unnoticed and help businesses craft better-informed strategies.
In simple terms, teams use software to solve one problem, while AI makes that software “intelligent” and helps the team solve more than just one problem.
Google Translate and Apple’s Siri are popular examples that show just how mainstream AI has become for everyone today.
Every business segment benefits from using AI software, from product design and supply chain management to customer support and competitive marketing. Not only can it perform complex calculations and make predictions accurately, but also with a greater speed than possible with human effort.
Using AI software in business strategies has become a top priority now and for a good reason. Customers expect features like chatbots and email automation from their favourite brands in exchange for their loyalty.
What are the features of AI software?
A comprehensive list of every feature an AI software has ever shown would be nearly impossible to make, but we can take a jab at some of the features you can use to run a successful and future-proof business.
Here are some of the best features that AI software is known for:
1. Automates repetitive tasks
AI software is the easiest way to boost productivity by automating boring and repetitive tasks. Inviting 50 team members for a virtual meeting can be cumbersome, but AI software like Clockwise can help you sync everyone’s calendars and do the job in seconds.
2. Transcribes important interactions
With AI software, you can transcribe customer interactions and team meetings in minutes, especially in multiple languages.
3. Secures precious first-party data
Using cloud computing, AI software can replace physical storage silos and securely store precious first-party data you collect daily from your website, social media, and email communications.
4. Turns raw data into actionable insights
AI software can handle big data and process it efficiently to churn out reports, statistical charts, and upcoming trends a team member might have missed.
6. Analyzes sentiments
AI has sentiment analysis capabilities that prove helpful when taking feedback from employees or customers. You can then consider product releases, service updates, and opinions when making important decisions.
These are just some of the many features AI has the capacity for today. From a business perspective, it’s clear that AI software can take brands further by making them ‘intelligent’ and helping you outperform competitors.
Now let us look at how you can incorporate these features to do just that.
Why you need AI software
Seventy-seven percent of consumers already use an AI-powered device or service, making it one of the best ways to improve customer engagement rates.
AI software becomes a worthy investment once you realise its impact on waste reduction. By taking out the repetitive tasks and turning hours into minutes, you can use the additional time and resources on more human-centric tasks that need your attention.
Making better decisions is every brand’s goal, and AI software is a tool that can be used to augment human capabilities and create more insight in every department. Given that, virtually every business has an online presence, a suitable investment in AI can potentially bring huge profits.
Let’s look at the top 7 AI-powered tools businesses are using to give their consumers a seamless experience and outperform competitors:
Top 7 Best AI Software Platforms of 2023
G2 rating: 4.8/5 (62 reviews)
Capterra rating: 4.9/5
At the click of a button, turn even your most complicated workflow into an easy -to-use, shareable step-by-step guide. Combine your Scribes with ChatGPT-powered text instructions to build training manuals and other extended documentation, or simply use Scribe AI to edit and update your content.
Scribes are easy to edit, export or embed in any of your favorite tools — so they're just as easy to find and use as they are to create.
Scribe Pricing: Free for the Basic plan, with Pro plans for personal and team use starting at $12/seat/month and customisable Enterprise-level plans available for organizations.
2. Alexa for Business
Capterra rating: 4.4/5
Alexa Pricing: Free 7-day trial, with Essentials plan starting at $99/month and Advanced plans starting at $149/month
Alexa is a competitive intelligence software solution that offers marketers many capabilities, including:
- SEO audits.
- Keyword research.
- Competitor and audience analyses.
Alexa's unique team management features and scheduled automation also help businesses uncover opportunities and makes it a valuable asset.
G2 rating: 4.4/5
Capterra rating: 4.5/5
Freshdesk Pricing: Free for the basic version, with the Pro version starting at $15/month and Enterprise plans starting at $99/month
Freshdesk is a cloud-based helpdesk system that employs AI to optimize customer service across multiple communication channels. The platform can manage SLAs, automate workflows, generate reports, and offers self-service ticketing options.
4. IBM Watson Discovery
G2 rating: 4.5/5
Capterra rating: 4.0/5
IBM Watson Discovery Pricing: Free 30-day trial, with Plus plans starting at $500/month and Enterprise plans starting at $5000/month
IBM Watson Discovery Overview
IBM Watson Discovery is an AI-powered intelligent document understanding and content analysis platform. The software lets businesses explore insights in unstructured data and make faster, better business decisions.
Use the ntelligent document processing engine to gain insights from complex business documents. Use Discovery to visually train AI for deep understanding of your content, including tables and images, to help you find business value that is hidden in your enterprise data.
G2 rating: 4.9/5
Capterra rating: 4.8/5
Jasper Pricing: Free 7-day trial, with creator plans starting at $39/month, the team plans starting at $99/month, and custom pricing available for businesses.
Jasper is an AI-powered copy and content writing platform that crafts branded, original content optimised with NLP (natural language processing) to help businesses build a strong audience and drive organic growth.
G2 rating: 4.5/5
Capterra rating: 4.6/5
TensorFlow Pricing: Free to download
TensorFlow is an end-to-end machine learning platform with an open-source software library that offers tools to process data, build ML models, and solve real-world problems for multiple industries.
The platform also provides tutorials and pre-trained models to build scalable solutions.
G2 rating: 4.2/5
Capterra rating: 4.3/5
WebHR Pricing: Free for its basic version, with a free pro version trial. Plans starting at $3 per team member and additional discounts on yearly billing.
WebHR is an all-in-one HR software for cloud-based employee recruitment, payroll, attendance, performance, and goal monitoring. It’s a complete human resource management solution with customisable dashboards and easy asset allocation.
Find the AI tool solution that's right for your business
AI has made its place in the heart of every business today. Even though the potential of AI is seemingly limitless, it’s up to you and your team to harness it to streamline operations and create real growth in the long run.
Customers today hold brands to high standards, and prioritizing their needs with AI-enabled capabilities is the first step to capturing the market. Choosing the right software can improve your business’ productivity and innovation and maintain customer relationships, helping you stay ahead of the curve and remain profitable during unpredictable times.
Your team’s ability to leverage this AI software in every zone, from onboarding to training customer assistance, is vital to making the most of this revolutionary technology.
Thinking about how to turn any process into a step-by-step guide instantly?