Introduction
Marketing departments battle with chaotic workflows, the ever-evolving marketing landscape, and heated cross-functional discussions.
Since marketing activities have many moving parts, it's easy to forget things. Moreover, it is impossible to repeat the guidelines of your marketing processes every time you add new employees and freelancers to the mix. This results in issues like social media posts not going up on time, poorly color-synchronized graphics, and more.
To save yourself from the headache, you can create social media SOPs. Documenting your procedures will help you onboard new team members more efficiently and maintain consistency in your marketing efforts. So, learn how to create an SOP to stay organized even while growing your marketing team.
Social media SOP best practices
There is a difference between knowing you need SOPs for your marketing team and executing them. While the previous section discussed how to write an SOP, this section covers the best practices.