If there's one thing all content creators can agree upon, it is that content creation is no easy task. Inspiration takes time to strike, briefs take eons to confirm, and you spend hours and hours perfecting every tiny detail of your work.
The job would be even harder if you didn't have a trusted tech stack by your side, ready to help you with all your website content creation needs at a moment's notice.
If you're still in the market searching for software that can help you take the content creation process to a new level, you're in luck.
In this article, we've compiled a list of the top software every marketing and content team should have to make their website(s) look sharper than the rest.
So, without further ado, let's get right onto it!
If you need images & graphics for your website…
Images and graphics make up a huge part of the website creation process. For one, they help you break large chunks of text.
But aside from just that, they also help you drive traffic (by improving your SEO) and make your blogs more interactive, thereby improving their readability.
Here are a few online tools you should consider to help with graphics and images on your website:
Canva is a handy-dandy, trusted tool for most marketing teams. And one wouldn't have to guess much why so many businesses love using Canva, considering it has features such as:
- Ability to collaborate with teams in real-time.
- Multiple features to create new designs, e.g., speech bubbles, photo blur, photo frames, stickers, image crop, image straighter, fonts, elements, etc.
- Ready-made, professionally-designed templates are available to edit.
Another added benefit that lands Canva brownie points is that it's compatible with Android, iOS, Mac, and Windows, and it allows third-party integrations (if the need ever comes up).
Pricing: You can use Canva for free. But, to access premium features, you'll need Canva Pro, which costs $12.99/month.
User Reviews: Canva has been rated 9/10 on TrustRadius.
Just like Canva, Picsart, too, can be downloaded on iOS and Android, has multiple ready-made, poster templates with easy design functionalities, such as image editing, adding stickers, fonts, background elements, etc.
However, what separates it from the former is that it's not limited to only images — rather, it extends to videos, too. With Picsart, you can edit, crop, resize and replay videos. Not just that, you can also use Picsart for advanced capabilities like batch editing, removing objects in the background, adding hashtags, etc.
And, if you use Quicktools by Picsart, you can convert file formats, merge PDFs, use AI to write text, and do lots more.
Pricing: Three plans available — Free, Gold (priced at $4.9/month) and Team (priced at $6.13/month).
User Reviews: Users on TrustRadius gave Picasart a score of 8.2/10.
Let's be honest — when it comes to the content creation process, we all want to save a couple of bucks where we can. You're going to be happy with this solution on the list, as Freepik provides free vector images, assets, stock photos, PSD, and more.
Unlike sites like Pexels, Getty, iStockPhoto and other platforms, where you can just download images, Freepik allows users to access, edit and download images.
The beauty of the platform is you can use categories such as free/premium, with/without people, gender, ethnicity, color, gender, file type, orientation, and more, to narrow down your search.
Pricing: Priced at $24/month (annual plan for $12/month).
User Reviews: Trustpilot users rated it 4.5/5.
For all the content needs on your website…
A website is nothing without quality content.
If your users have to understand you, your product/service, your brand's philosophy, what you do and how you can help them, you need truly well-written content on your website to grab customers' eyeballs.
Here are a few software programs that can help make that happen:
We previously mentioned that it takes time for inspiration to strike. Well, not with Simplified — it's an AI writer that'll cure your writer's block once and for all.
With this platform, you can write website and social media copy, emails, FAQs, blogs, product descriptions, hashtags, and more, by just inputting a topic. You can also get inspiration, rewrite content, and decide upon tone, originality level and language, with a few simple clicks.
Pricing: Four options available — free, small team ($30/month), business ($50/month) and growth ($125/month).
User Reviews: Simplified has a rating of 4.8/5 on Capterra.
Content writing is one thing. Quality content writing that makes your website rank and delivers on the audience's intent is a totally different thing.
Enter Clearscope, a platform that analyzes keywords based on a topic, analyzes the questions you should consider for research, showcases top competitor blogs, and tells you your SEO score, reading level and word count.
All in all, it's the perfect tool to understand where to begin researching and how to optimize content.
Pricing: Plans start from $170/month.
User Reviews: Capterra users rated it 4.9/5.
To take your audience through your product or service, through a video or audio recording…
As the saying goes, actions are better than words. So, is it not better to walk your audience through your product than just tell them about it?
Trusted by Pepsi, Salesforce, IBM, Microsoft, etc., Camtasia is a tool every team needs if they wish to walk their audience through the product. Now, there are two ways of doing things on the platform. You can:
- Use ready-made templates.
- Create your videos (or simply screen record).
Camtasia provides advanced capabilities, such as transitions, annotations, green screen, closed captioning, video grouping, audio FQ, a royalty-free library, and more.
Pricing: Prices start from $299.99 (reduced pricing available for government, non-profit, and education sectors).
User Reviews: Camtasia received a score of 8.9/10 on TrustRadius.
Suppose you're hosting a webinar audio recording or an SME podcast on your website to provide high-level insights on your product/service, you'll need software that can get the job done without creating much trouble.
Audacity can be the software for you. The product can be downloaded on Windows, Mac, Linux, etc., and can be used to record, edit and manipulate audio. You can also import and export files and add plugins or effects as you see fit.
Pricing: Free to use.
User Reviews: Rating of 4.5/5 on Capterra.
If you wish to sell event/webinar tickets on your website…
Keeping the aforementioned webinar in mind, here's the software you can use to sell tickets.
8. Ticket Fairy
Events are one of the most overlooked ways to create and promote content. So, if you haven't already, it's time to jump on the bandwagon by expanding your content capabilities and hosting events.
The next logical step in the course of action is to look for ticketing software, and we'd implore you to look no further than Ticket Fairy, a handy tool that'll help you sell tickets online.
With this platform, you get your funds in advance, receive funding to pay for deposits, and you create a smooth experience for your audience.
Pricing: Free service for free events; otherwise, prices depend on ticket prices and the number of tickets sold.
User Reviews: Rated 4.8/5 on Trustpilot.
If you want to audit (or sell) your website…
Understand the good, bad, and ugly of your website, and determine its market value.
We all know and love Ahrefs for its SEO and keyword exploring capabilities. However, its functions expand far and beyond to even cover features such as website audits.
Its "site audit" tool will conduct website analysis and return back with results on content quality, links (incoming and outgoing), performance, localization, tags, and resources.
The website crawl can be done on mobile or desktop and doing so will help you understand where the content on your website shines and where it has gaps in performance.
Pricing: Subscriptions start at $99/month.
User Reviews: It has a rating of 4.7/5 on GetApp.
10. Business Exits
Okay, alright, this one isn't software; nonetheless, it's an important addition to the list.
If the main chunk of your business happens on your website (e.g., e-commerce), and you realize that it's time to handle the operations to someone else, then you'll need to find the valuation of the content on your website.
To sell your online store, you'll need the help of a solution like Business Exits (formerly known as Digital Exits) to help you understand your content's valuation, find buyers, and execute the sale for you.
Pricing: Charges a percentage of your sale.
User Reviews: Has garnered favorable reviews from users.
We know we said content creation isn't an easy task, but it doesn't have to be that way, especially if you have systems and processes in place.
And that's one place where we can help. With Scribe, you can capture processes in seconds. Use AI to generate visual step-by-step guides, complete with text and screenshots — like this one!
Add customizations, create step-by-step guides and templates and build a powerful content engine by keeping your whole team in the know.
Your content is only as strong as the structure behind it. Pair Scribe with one of the powerful content creation tools above to maximize scale your creation efforts.
Oh and did we mention, it's totally free?
Juwaria is a freelance writer specializing in the fields of SaaS, marketing, and health/wellness. Backed with 3+ years of experience, she helps brands build content that adds value to their business. In her free time, you can catch her reading her favorite books or studying the latest trends online.