25+ FAQ Page Examples to Inspire Your Own

Soniya Jain
May 4, 2022
min read
March 11, 2024
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Discover 25+ FAQ page examples from top companies to inspire your own design. Get ideas for a user-friendly FAQ page layout.
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A great FAQ page is a pillar of proactive customer service. In fact, studies show that your users will go to your FAQ page before they visit any other form of customer support.

A great FAQ or help center will help customers solve problems, giving them an excellent customer service experience while cutting down on support tickets.

With so many examples out there, the real challenge becomes knowing the difference between good FAQ pages and not-so-good ones.

In this article, we'll dive deep into some brilliantly executed FAQ pages to help you understand what works and spark some inspiration as you create or optimize your own.

TL;DR: FAQ page examples

  • A great FAQ page is crucial for proactive customer service, with users often visiting it first before seeking other support.
  • Effective FAQ pages help customers solve their own problems, reducing support tickets and freeing up phone lines.
  • 25 examples of well-executed FAQ pages provide inspiration for creating or optimizing your own.

What is an FAQ page?

An FAQ (Frequently Asked Questions) page is a section on a website or within an application that addresses common questions and answers about a:

  • Product.
  • Service.
  • Organization.
  • Topic.

It serves as a self-service channel, answering a list of questions directly to solve problems, meet the audience’s needs, and save users time and effort searching for answers.

5 reasons why your FAQ page deserves attention

Whether you're laying the foundation for a new FAQ page or revamping an existing one, the FAQ section can significantly impact your customer experience and support efficiency. Here are 5 good reasons why a comprehensive FAQ page is something you shouldn't sleep on:

  • 24/7 instant support: Acting as an always-available help desk, your FAQ page swiftly resolves popular questions, saving your customers the hassle of waiting times.
  • Turn browsers into buyers with trust: Your FAQ page fosters trust by proactively addressing concerns, and helping website visitors make buying decisions by making them feel seen and understood.
  • Enhance search engine optimization: FAQs align with the Q&A format preferred by search engines, improving your site's visibility. This can lead to higher rankings and appearance in featured snippets or the newly introduced Search Generative Experience (SGE) by Google.
  • Reduce support load: Each FAQ reduces the number of support tickets for your customer support team, allowing them to focus on more complex queries and improve overall efficiency.
  • Highlight USPs: Use your FAQ to promote your product or service. By weaving your offering features into answers, you inform potential customers about your advantages, aiding with buying decisions and boosting conversions.

Investing in your FAQ page secures customer trust, improves search engine optimization and lightens the support team's load — all contributing to a superior user experience and operational efficiency.

25+ attention-worthy FAQ page examples

This list features a careful selection of FAQ pages and help center sections from websites across industries, including SaaS, e-commerce and D2C brands.

The term FAQ page is typically used as a standalone webpage with answers to frequently asked questions. While some sites still do this, many companies answer FAQs using a full-fledged help center. We’ve included examples of both below.

1. Scribe

Scribe FAQ page examples

‎Creating an effective FAQ page can be daunting, but leveraging an AI-powered documentation tool like Scribe can make it simpler, faster and better.

Scribe captures your screen as you work, auto-generating detailed FAQs, how-to guides, help centers, user onboarding, and more — in seconds.

Use Scribe to build FAQ pages:

  • Automate FAQ creation: Scribe specializes in creating clear, visual step-by-step guides that simplify complex processes, making information more accessible and understandable.
  • Create comprehensive FAQ resources: Use Scribe's AI feature to turn a blank page into a comprehensive document with just a few prompts.
  • Enhance answers with visuals: Add screenshots, video content, smart tips, and step-by-step visual instructions directly into your FAQs.
  • Update content effortlessly: With Scribe, updating your FAQ page is straightforward. As your product or services evolve, easily modify your FAQs to keep them accurate and relevant.
  • Maintain brand consistency: Use Scribe’s FAQ template for a uniform look across all your FAQs, providing a seamless user experience that aligns with your brand identity.

Don't just take our word for it — Nick Selman, Head of Growth at Draftbit says,

"Scribe is one of those rare tools that gives your team superpowers. It truly 10x's productivity for customer success and technical documentation teams."

Ready to get started?

Free FAQ Page Template
Free FAQ page template

‎Try our free FAQ page template, which offers a framework that you can use to create your own FAQ page quickly and easily.

Free Knowledge Base Article Template
Free knowledge base article template

‎Use this free knowledge base article template to build a how-to article series providing step-by-step solutions, troubleshooting, best practices, and additional resources.

Check out the Scribe template gallery and choose from 100+ free templates!

2. Cards Against Humanity

Screenshot from Card Against Humanity FAQ page
(Image Source: Cards Against Humanity)

Known for its playful humor, Cards Against Humanity's FAQ page stands out for:

  • Brand voice consistency: Maintains the game's unique, sarcastic tone across FAQs, ensuring a memorable and cohesive user experience.
  • Intuitive question organization: The list of questions is logically categorized, simplifying the search process for users with e-commerce-related queries.
  • Direct support access: Emphasizes easy access to customer support for queries not resolved through the FAQ, minimizing frustration and enhancing customer satisfaction.

3. Miro

Screenshot from Miro help center page
(Image Source: Miro)

Miro, a digital whiteboarding tool, showcases a standout help center by offering:

  • Search-centric navigation: Miro understands the complexity of its digital collaboration tools and simplifies the user experience with a powerful search function. This allows for quick answers, reducing the need to sift through extensive categories.
  • Segmented customer support: Recognizing its audience's needs, Miro smartly segments relevant content into distinct FAQ sections for individual and enterprise customers. This strategic categorization helps new visitors quickly locate the most relevant information.

4. Snow Cosmetics

Screenshot from Snow Cosmetics website FAQ page
(Image Source: Snow Cosmetics)

Snow Cosmetics offers an exceptional FAQ experience that seamlessly blends an innovative approach with user convenience. Here are some highlights:

  • Multimedia integration: Engages users with YouTube training videos, demonstrating products in action for a clearer, more engaging understanding.
  • Efficient categorization: The site features well-organized sections like "Product Questions" and "Order Questions," making it effortless for website visitors to find specific information quickly.

5. Patagonia

Screenshot from Patagonia help center page
(Image Source: Patagonia)

Patagonia's FAQ page stands out in e-commerce for its efficiency and user-centric page design. Here's how they excel:

  • Prioritized FAQs: By embracing the 80/20 rule, Patagonia highlights the most frequently asked questions, like order status and return policy, at the forefront, ensuring users quickly find answers to common inquiries.
  • Transparent support details: Beyond efficiently addressing common questions, Patagonia clearly displays its support team’s contact information and availability hours. This transparency sets clear expectations, enhancing customer satisfaction by making it straightforward to contact support.

6. KnowledgeOwl

Screenshot from KnowledgeOwl help center page
(Image Source: KnowledgeOwl)

KnowledgeOwl, a provider of knowledge base software, exemplifies expertise in its own help center by featuring:

  • Streamlined interface: Offers a clean and organized design, making information easy to find without clutter.
  • Quick information access: A prominent search function lets users quickly locate specific help topics.
  • Enhanced FAQ resources: Incorporates links to release notes and status updates, providing immediate access to essential product information.

7. Wistia

Screenshot from Wistia support page
(Image Source: Wistia)

Wistia, a video hosting platform, sets its help center apart with:

  • Personalized support: Showcases their support team with photos at the top, humanizing the customer service experience and emphasizing real-person assistance.
  • Dynamic footer: Features a traveling footer that includes status updates, a search bar and a ticket submission link, ensuring these tools are always within easy reach as users scroll.

8. Squarespace

Screenshot from Squarespace help center page
(Image Source: Squarespace)

Website builder Squarespace has a lot of information on the homepage of their help center. While that might be a bad idea, they’ve done a few things that make it work well and valuable to new visitors.

  • Product-specific grouping: Organizes FAQ content by product, enabling customers to find valuable information quickly.
  • Thematic guides: Offers in-depth guides on specific topics, catering to users seeking comprehensive knowledge.
  • Video content focus: Prioritizes video tutorials, accommodating visual learners and complementing Squarespace's visual website builder tool, facilitating an interactive learning experience.

9. Baskin Robbins

Screenshot from Baskin Robbins FAQ page
(Image Source: Baskin Robbins)

Renowned for its eclectic array of ice cream flavors, Baskin Robbins complements its sweet offerings with an equally impressive FAQ section.

  • Simplified categorization: Baskin Robbins organizes FAQs intuitively, making it easy to find nutritional information, flavors and store policies. This clear grouping helps users swiftly find detailed answers, enhancing the overall customer experience.

10. ServiceNow

Screenshot from ServiceNow support page
(Image Source: ServiceNow)

ServiceNow, known for its comprehensive enterprise software solutions, ensures its help center reflects the complexity and efficiency of its products by offering:

  • Transparent support metrics: Discloses average response and resolution times, encouraging users towards the self-service option with a knowledge base significantly faster than traditional support channels.
  • Error transparency: Publicly lists recent known errors, showcasing a commitment to openness and reducing repeat support inquiries.

11. Notion

Screenshot from Notion support page
(Image Source: Notion)

Notion's help center exemplifies the platform's focus on simplicity and functionality, highlighted by:

  • Search-first approach: Features a prominent search bar to quickly direct users to find the information they need, bypassing the hassle of navigating through complex documentation.
  • Notion Academy: Beyond typical FAQs, offering comprehensive guides and courses designed to improve user skills and product understanding at any level.

12. Slack

Screenshot of Slack’s help center home page
(Image Source: Slack)

Slack's FAQ page is a reflection of its core functionalities — efficiency and user engagement, characterized by:

  • Direct user engagement: Opens with a welcoming, conversational tone, "Hi, how can we help?" establishing immediate connection and support.
  • User journey organization: Sections are thoughtfully aligned with the user's journey, such as "Getting Started," "Using Slack," and "Workspace Administration," facilitating easy navigation.
  • Quick access to resources: Features instant access to popular articles and tips, emphasizing Slack's commitment to swift, effective user support.

13. Magic Spoon

Screenshot of Magic Spoon’s FAQ page
(Image Source: Magic Spoon)

Magic Spoon, reinventing breakfast with its high-protein, low-carb and gluten-free cereals, also extends its innovation to customer support.

  • Intuitive color coding: A vibrant purple outlines sections like PRODUCT and SHIPPING, set against a contrasting background for easy navigation.
  • Warm, conversational tone: Adopts a friendly, engaging tone across FAQs, making even the most detailed nutritional information understandable.
  • Engaging, playful headlines: These headlines capture the brand's whimsical nature with creative and fun questions, enhancing the reading experience.

14. McDonald’s

Screenshot of a McDonald’s FAQ page
(Image Source: McDonald's)

The McDonald's FAQ page marries fast food's instant gratification with smart digital support with:

  • Concise answers with expansion option: Offers quick insights with a "Read More" option for a detailed answer.
  • Mobile app plug: Promotes their app for on-the-go access to menus and deals, cleverly integrating digital convenience for mobile users.
  • Easy navigation with filters: Simplifies finding answers through a filtering system, mirroring the efficiency of selecting the perfect meal.

This approach encapsulates McDonald's commitment to quick, satisfying service and customer engagement, mirroring its fast-food ethos in the digital support realm.

15. Airtable

Screenshot from Airtable help center page
(Image Source: Airtable)

Airtable reimagines how databases and spreadsheets intersect, offering a dynamic platform where creativity meets functionality. Its help center is meticulously designed to empower users at every level:

  • Guided article navigation: Features a smart categorization with statuses like "Popular," "New," and "Recently Updated," to guide users to the most relevant information.
  • Enterprise expert access: Offers live support options for enterprise-level queries, connecting users with Airtable specialists for tailored assistance.
  • Resource-rich footer: The footer acts as a compendium of FAQ resources, extensions and learning materials, guiding users toward mastering Airtable's capabilities.

16. FedEx

Screenshot from FedEx customer support FAQ page
(Image Source: FedEx)

FedEx's customer support exemplifies clarity and efficiency in the complex world of logistics with:

  • Minimalist design: Offers a streamlined, distraction-free interface, prioritizing ease of navigation and quick access to information.
  • Expandable answers: Delivers concise, easily digestible information snippets, with options for more information.
  • Intuitive categorization: Aligns FAQs with the customer base's shipping journey, facilitating a natural, straightforward path to solutions.

17. Netflix

Screenshot from Netflix FAQ page
(Image Source: Netflix)

As a global leader in streaming entertainment, Netflix extends its commitment to excellence through its help center, designed with the viewer's ease in mind.

  • Accordion-style navigation: Simplifies information discovery with a click-to-expand feature, preventing information overload and enhancing user experience.
  • Global accessibility: Incorporates language options, embracing Netflix's worldwide audience and promoting inclusivity.

18. Google Photos

Screenshot from Google Photos help page
(Image Source: Google Photos)

Beyond its role as a mere cloud storage service, Google Photos acts as a dynamic repository of memories, prioritizing effortless access and sharing of life's moments. Its FAQ page is meticulously crafted to ensure users can navigate their digital memories with the same ease as capturing them.

  • Intuitive search: Features a welcoming search bar for users to easily find specific guidance, acting as a direct line to tailored answers.
  • Emphasized community support: Encourages visiting the community forum for shared experiences and peer-to-peer help, fostering a supportive network of users.

19. Asana

Screenshot from Asana help center
(Image Source: Asana)

Asana, a leader in work management and collaboration, ensures its FAQ page enhances user experience through:

  • Video tutorials: Provides visual, easy-to-follow guidance, aligning with users' preference for learning through video tutorials.
  • Diverse FAQ resources: Offers links to Asana's Academy and live training sessions, supporting various learning styles and enabling deep platform mastery.

20. Canva

Screenshot from Canva help center
(Image Source: Canva)

Canva, transforming everyone into designers, ensures its FAQ page fuels creativity and solves queries through:

  • "Design School" access: Integrates educational resources, elevating users from beginners to design experts within Canva's ecosystem.
  • Visual instructions: Employs illustrative guidance, making navigation and troubleshooting user-friendly and engaging.

21. Spotify

Screenshot from Spotify FAQ page
(Image Source: Spotify)

Spotify harmonizes its "Music for everyone" mantra into its FAQ page, offering:

  • Personalized support access: Encourages users to log in for tailored assistance, enhancing the support experience with account-specific solutions.
  • Vibrant navigation tiles: Utilizes colorful category tiles for easy, visually guided access to various support topics, making information finding as intuitive as playlist navigation.

22. Grammarly

Screenshot from Grammarly help center page
(Image Source: Grammarly)

Grammarly, your AI writing assistant, crafts its FAQ page with user-centric features like:

  • Inviting welcome message: Starts the support journey with a friendly "Hi! How can we help?" setting a positive, approachable tone.
  • Segmented support: Offers specialized sections like "Business & Schools" to cater to the varied needs of its users, ensuring personalized and relevant assistance.

23. Shopify

Screenshot from Shopify FAQ page
(Image Source: Shopify)

Shopify, the engine behind countless e-commerce ventures, integrates key elements into its FAQ page to support its mission of making commerce easy for everyone:

  • Interactive feedback prompts: Invites user feedback with "Did this answer your question?" enhancing continuous improvement and user engagement.
  • Direct access to in-depth help: Incorporates links for detailed support within the FAQ page, offering a streamlined, clutter-free interface that leads to comprehensive assistance.

24. WhatsApp

Screenshot from WhatsApp help center page
(Image Source: WhatsApp)

WhatsApp, the universal messaging app, enhances user experience on its FAQ page with:

  • Youth guidance: Offers an "Information for Teens" section, providing crucial advice for safe messaging practices and showing commitment to user safety across all ages.
  • Global inclusivity: Features multilingual support, welcoming a global audience and ensuring accessibility for users worldwide.

25. Semrush

Screenshot from Semrush help center page
(Image Source: Semrush)

Semrush, the comprehensive digital marketing toolkit, elevates support with its FAQ page through:

  • Instant search results: Integrates a dynamic search bar offering real-time suggestions, mimicking the convenience of immediate expert advice.
  • Learning opportunities: Highlights educational FAQ resources like the knowledge base, blog and academy, promoting continuous self-improvement in digital marketing skills.

26. Bank of America

Screenshot from Bank of America help center page
(Image Source: Bank of America)

Bank of America, a giant in the banking industry, ensures its FAQ page aligns with its mission of enhancing connectivity through:

  • Customer service pledge: Emphasizes a strong commitment to client care and dedication to the customer's financial well-being.
  • Organized information: Categories like Security and Account Management streamline navigation, simplifying the process for customers seeking specific information.

📌 Additional resource: 15 Best FAQ Software for Your Customers

Quick tips for creating effective FAQ pages

Creating an FAQ page that effectively addresses user queries while being simple to use can significantly enhance the user experience. Here’s a distilled essence of best practices inspired by top examples and practical advice:

  • Prioritize user questions: Focus on your audience's top questions. This ensures your FAQ page directly addresses your audience’s needs and commonly asked questions.
  • Organize for accessibility: Categorize questions logically and consider implementing a search bar or an interactive layout to help users quickly find the answers they need.
  • Keep it clear and concise: Provide straightforward, easy-to-understand questions and answers. Avoid industry jargon unless you're confident your audience will understand it.
  • Update regularly: An FAQ page should be a living document. Regularly update it with new questions and revise answers to ensure they remain accurate and relevant.

Check out our detailed blog post on writing an FAQ page for a more comprehensive guide.


What should a FAQ page include?

A FAQ page should include:

  • A list of questions and answers.
  • Common questions covering a broad range of topics.
  • Answers that are clear, concise and directly address the question.
  • Appropriate links to other pages for more information.
  • Search bar that returns relevant search results from your knowledge base.

What is an example of a FAQ question?

An example of a FAQ question is, "How can I track my order?" Customers commonly ask this question to know the status of their purchases.

An effective answer would provide a step-by-step guide on:

  • How to use the order tracking system.
  • Relevant links to the tracking webpage or other pages with FAQ resources.
  • How to handle issues with tracking.

How do you structure a FAQ?

To structure a FAQ effectively:

  1. Categorize questions: Group commonly asked questions into logical categories such as "Ordering Information," "Product Use" and "Return Policy and Refunds."
  2. Prioritize questions: Place the top questions at the top of each category.
  3. Use clear headings: Use clear and descriptive headings for each different category and question.
  4. Implement search bar and navigation features: Include a search function and a navigation bar or menu to help users quickly find what they're looking for.
  5. Interactive elements: Consider using expand/collapse sections for each question to keep the webpage tidy and manageable.

Wrapping up: Put these inspiring FAQ page examples to work

Having explored 25+ inspiring FAQ page examples, we've distilled critical insights and best practices to empower your own FAQ page creation.

The key takeaway? Simplify the customer journey. Every aspect of your FAQ page, from page design to valuable content, should guide users to resolve popular questions quickly.

With the right approach and tools like Scribe, creating or enhancing your FAQ page doesn't have to be daunting. Scribe enables you to quickly generate comprehensive, step-by-step guides, making it easier than ever to provide clear, helpful information to your users.

Empower customers with FAQ and help center documentation for free!

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