The Top 15 Product Management Software to Boost Your Strategy for 2024

‎Are you feeling overwhelmed trying to solve your product management problems? We understand how challenging it can be to find the perfect tool that caters to your team's unique requirements. 

That's why we curated a list of the top 15 product management software that not only streamlines your workflow but also offers customization and flexibility for you. 

Dive in and discover the ideal solution to empower your team and elevate your product management game. 

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Top product management software for 2024

1. Scribe
2. Asana
3. Basecamp
4. Craft.io
5. Airfocus
6. Productboard
7. Miro
8. Slack
9. Microsoft Teams
10. UserVoice
11. Qualtrics
12. SurveyMonkey
13. MixPanel
14. Pendo
15. Kissmetrics

What is product management software?

Product management software is a centralized platform that helps you manage every aspect of your product lifecycle. From ideation and planning to execution and monitoring, it'll be your go-to hub for organizing, tracking, and optimizing your work. Imagine having all your crucial data, tasks, and communication in one place – that's the magic of product management apps.

Non-negotiable features of product management tools

1. Task Management: Look for a robust task management system that allows you to create, assign, and track tasks with ease. 
2. Prioritization and scheduling: Opt for software that helps you prioritize tasks based on their importance and deadlines.
3. Reporting and analytics: Gain valuable insights from a product management tool that offers comprehensive reporting and analytics.
4. Integration capabilities: Choose a product management software that easily integrates with your existing tools and platforms.
5. User-friendly interface: Look for software with an intuitive and user-friendly interface that ensures the team can easily navigate without extensive back and forth. 

Why do you need product management software?

1. It streamlines workflows, automates repetitive tasks and minimizes manual efforts, ultimately increasing your team's productivity.
2. It fosters effective communication by giving you and your team a centralized platform to collaborate, share ideas and provide feedback in real time.
3. It gives you data to make informed decisions about your product's direction, prioritization, and resource allocation, ensuring a higher success rate.
4. It monitors your product's development through every stage, from ideation to launch, giving you a clear picture of the project's status and helping you identify potential bottlenecks.
5. It enables you to deliver a better user experience by continuously iterating and improving your product based on data-driven insights, resulting in increased customer satisfaction and loyalty.

Top product management software for 2024

1.‎ Scribe

G2 rating: 4.8 out of 5 stars

Capterra Rating: 4.9 out of 5 stars

Scribe Pricing

Free Basic Plan, Pro Plan for $23/user/month and Pro Teams at $12/user/month

Scribe Overview

Scribe is the best way to share how-to. It lets you create and share documents in the flow of work — so you can provide your team with on-demand guides right when they need them.

Scribe's AI tool for Developers automatically adds context to your process documentation and save you time on the explanation of basic concepts.

With its intuitive interface and easy-to-use features, Scribe allows product managers to easily create and manage project docs, build templates (and access our template gallery), create job aids and so much more.

Scribes are especially helpful for product managers showing others how to use unfamiliar tasks or processes.

Key features:

• Automated process recording.
• AI-powered content writing.
• Rich-media content.
• One-click sharing.
• Scribe Pages to organize guides in clusters.

Pros:

• Automatically generates digital process guides
• Saves time on product documentation

Cons:

• You still need a dedicated product management platform to oversee your product development.

Best use case: Scribe helps document troubleshooting guides, capture repetitive processes like project deployment, and prepare end-user documentation.

User reviews:

• "The functionality is unlike anything I've seen before. In one program, I can cut out half the work of building systems documents and processes."
• "Create user guides in a matter of minutes by just clicking your mouse on screen."
• "I can make a tutorial for team members in minutes."

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2.‎ Asana

Capterra Rating: 4.3 out of 5 stars

Asana Pricing

Starts at $10.99/user/month

Asana Overview

Asana, a game-changing project management tool with which you can effortlessly bring your team together to collaborate on projects, ensuring everyone stays on track. 

Key features:

• Roadmapping.
• Automation rules.
• Resource management.
• Time tracking.
• AI to draft tasks, goals and instructions.
• Reporting.
• Mobile and desktop versions.
• Integrations.

Pros:

• Outstanding goal-setting functionality.
• Drag-and-drop functionality.
• Easy to track team performance.

Cons:

• Time tracking isn't supported in the desktop version.
• Lack of cloud storage facilities.
• Steep learning curve.

Best use case: Choose Asana if you need to align your project milestones and business goals. Asana's Artificial Intelligence analyzes company goals, resources, and performance history to set smart goals for your team.

User reviews:

• "It helps at turning complex tasks and projects into manageable steps, making it easy to assign, track, and prioritize my work tasks." 
• "I appreciate the openness across the many initiatives in which I am participating since it allows me to see how my work affects others and vice versa."

3.‎ Basecamp

‎G2 rating: 4.1 out of 5 stars

Capterra Rating: 4.3 out of 5 stars

Basecamp Pricing

Starts at $15/user/month or $299/month for unlimited users

Basecamp Overview

Basecamp helps you effortlessly manage your product development process from idea generation to product launch.

The tool brings in the simplicity of having all your project resources, documents and discussions in one place, making collaboration a breeze and eliminating the need to switch between multiple tools.

Key features:

• Real-time chat.
• To-do lists.
• Doc & file storage.
• Mobile and desktop versions.
• Project schedule.

Pros:

• Easy to set up and use.
• Storage capacity is a huge plus.

Cons:

• Limited integrations.
• The messaging board freezes at times.
• Lack of Gantt chart creation functionality.
• Lack of automation functionality.

Best use case: Basecamp is an easy-to-use, lightweight task manager. It's a great choice for small teams that need to get up and running quickly.

User reviews:

• "Its storage facility has helped us in storing and collaborate with each other on documents, files, etc."
• "It is straightforward to manage task deadlines; in general, scheduling a job is extremely simple..."

4.‎ Craft.io

‎G2 rating: 4.4 out of 5 stars

Capterra Rating: 4.4 out of 5 stars

Craft.io Pricing

Starts at $19 user/month

Craft.io Pricing

Craft.io is a product roadmap tool built specifically for product managers and their teams.

Key features:

• Stakeholder feedback collection.
• Feature definition.
• Roadmapping.
• Capacity planning.
• RICE prioritization.

Pros:

• Craft.io adopts the RICE methodology for roadmap prioritization.
• Seamless integration with Jira.
• Easy to collect feedback.
• Extremely focused on product management.

Cons:

• The user interface (UI) isn't very intuitive.
• Since it heavily focuses on product management, it's not so useful for cross-functional collaboration.

Best use case: Craft.io is built specifically for product teams, which is both its strength and weakness. It's the right fit for teams looking for a product management tool to complement Jira and share roadmaps with stakeholders.

User reviews:

• "It has an incredible amount of customizable features that cater to the unique needs of different organizations."
• "You can link strategic goals and OKRs and it doesn't enforce a particular way to do this which makes it easy to use."
• "[Craft.io is a] ... better way of showing stakeholders roadmaps and why we are doing what we are doing than using Jira."

5.‎ Airfocus

G2 rating: 4.4 out of 5 stars

Capterra Rating: 4.5 out of 5 stars

Airfocus Pricing

Starts at $69/user/month

Airfocus Overview

Airfocus, a dynamic product management tool, adapts to product teams' unique needs due to its modularity and flexible features.

Key features:

• Company OKRs.
• Roadmapping (timeline and Kanban board).
• Prioritization templates (including RICE, value vs. effort, etc.).
• Priority Poker — an interactive and collaborative prioritization feature.
• Customization capabilities.
• Feedback centralization.
• AI Assist to generate drafts, summarize feedback and analyze sentiment.
• Integrations.
• Mobile app.

Pros:

• Simple UI.
• High flexibility.
• Customer feedback and backlog prioritization integrated into one tool.

Cons:

• Flexibility is also the platform's main drawback.

Best use case: Airfocus is best for teams looking to build a custom product management system.

User reviews:

• "Compared to Jira and Trello, it's very easy to start using."
• "I like that Airfocus is very modular and you can truly customize it to your needs."
• "I especially like how I can share different views with different people and that it is flexible in how I show information."

6.‎ Productboard

G2 rating: 4.3 out of 5 stars

Capterra Rating: 4.7 out of 5 stars

Productboard Pricing

Starts at $20/user/month

Productboard Overview

Productboard is product management software with powerful feature prioritization functionality.

Key features:

• Roadmapping.
• Idea validation.
• Feedback centralization.
• Feature prioritization.
• AI capabilities.

Pros:

• Productboard makes it easy to collect user feedback and integrate it into your roadmap.
• Dynamic feature prioritization.

Cons:

• Lack of CRM integrations.
• Confusing UI.

Best use case: Productboard's strongest side is prioritizing feature development based on user feedback aggregated from across different channels.

User reviews:

• "It gives us insight into where we should focus our time and work to make the client experience a 10/10." 
• "The insights section is the most effective tool I found to look for feedback from all our sources."

7.‎ Miro

G2 rating: 4.8 out of 5 stars

Capterra Rating: 4.7 out of 5 stars

Miro Pricing

Starts at $8/member/month

Miro Overview

Miro is a visual workspace for team collaboration. As a product manager, you can bring your ideas to life using Miro's interactive whiteboards, where you can brainstorm, sketch, and prototype with ease. 

Key features:

• Real-time collaboration.
• Product management templates including Kanban boards, user story maps, etc.
• Whiteboarding.
• Process mapping.
• Mind mapping.
• Wireframing.
• Integrations.

Pros:

• It integrates with all major tools in product teams' toolkits.
• It enables real-time collaboration for remote teams.

Cons:

• Miro isn't a traditional product management tool.

Best use case: If you're looking for a visual collaboration tool, Miro is the right choice. It's particularly helpful during team standups and brainstorming sessions.

User reviews:

• "It was possible for us to integrate and use Miro alongside other products that were already existing in our working infrastructure like Microsoft Teams, Google Workspace, Confluence and others."
• "You can work at the same time with your colleagues and the modifications made by anyone are taken into account immediately." 
• "It's awesome to see the team working together, anticipating ideas through practical flows and hands-on activities."

8.‎ Slack

G2 rating: 4.5 out of 5 stars

Capterra Rating: 4.7 out of 5 stars

Slack Pricing

Starts at $7.25/month

Slack Overview

Slack offers a space where product teams can share ideas, provide feedback and organize their communications. Slack's file-sharing capabilities make it easy to distribute important documents and images, eliminating the need for endless email threads.

Slack's robust integration options let you connect tools like Trello, Asana, and Google Calendar, ensuring all essential information is accessible and up-to-date. 

Key features:

• Real-time chats and calls.
• File sharing.
• Channels for different projects.
• Integrations.
• Mobile and desktop apps.

Pros:

• As an instant communication channel, it's great for hosting remote standups, discussing projects, and sharing milestones.
• You can integrate Slack with your product development tech stack and receive real-time alerts whenever things go the wrong way.
• It can serve as a central control channel.

Cons:

• It doesn't offer typical product management functionality like roadmapping or feature prioritization.

Best use case: If you already have a product management tool in your tech stack but need a channel to communicate with people outside your product team, Slack is a perfect choice.

User reviews:

• "One of the most outstanding features of Slack that I have experienced is its impressive ability to integrate with other applications."
• "I use Slack frequently to manage my team and their tasks and discussions to be more productive." 

9.‎ Microsoft Teams

G2 rating: 4.3 out of 5 stars

Capterra Rating: 4.5 out of 5 stars

Microsoft Teams Pricing

Starts from $4.00 user/month

Microsoft Teams Overview

With Microsoft Teams, you can bring your team together in one centralized platform for seamless communication and collaboration.

Similar to Slack, the platform also has a video conferencing feature to hold virtual meetings. However, Slack is generally known as a more robust tool for its number of integrations and simplicity. Yet Microsoft Teams offers a better value for larger teams, particularly for those using other tools from the Microsoft ecosystem.

Key features:

• Robust video conferencing functionality.
• Instant messaging.
• Screen sharing.
• Integrations.
• File sharing.
• Channels.

Pros:

• Microsoft Teams offers a screen-sharing option (and Slack doesn't).
• Unlimited group meetings.
• Better for large teams.

Cons:

• Microsoft Teams offers fewer third-party integrations than Slack.

Best use case: The tool will become a seamless addition to your Microsoft tech stack. Also, advanced video conferencing capabilities make Microsoft Teams a great option for hosting virtual meetings and webinars.

User reviews:

• "I like the quality of audio and video in teams compared to other tools in the market."
• "It's easy to use and works well with other Microsoft apps."
• "Sharing is much easier in the Microsoft Teams app, whether a screen or a document file, or something else."

10‎. UserVoice

‎G2 rating: 4.5 out of 5 stars

Capterra Rating: 4.2 out of 5 stars

UserVoice Pricing

Starts at $699/month

UserVoice Overview

UserVoice is a product management app specifically designed to help you collect and integrate customer feedback in your product development lifecycle.

With it, you can capture feedback from multiple channels, like websites, mobile apps and email, and organize it all in one place. The platform even prioritizes feedback based on customer importance, allowing you to focus on what truly matters. 

Key features:

• Feedback collection.
• Feedback analytics.
• Feedback-driven roadmaps.
• Audience segmentation.
• Interactive prioritization.
• Integrations with Jira, Slack, Microsoft Teams and other systems.

Pros:

• UserVoice puts customer feedback at the center of your product strategy.
• The platform supports continuous product research.

Cons:

• Starting at $699/month when billed annually, UserVoice is one of the most expensive product management solutions on the list.

Best use case: Choose UserVoice if you want to back your product strategy with continuous product research insights.

User reviews:

• "UserVoice makes it easy to collect and organize requests from our users."
• "It's a nice way to demonstrate to customers that we value their ideas and are making tangible progress on them."

11‎. Qualtrics

G2 rating: 4.4 out of 5 stars

Capterra Rating: 4.7 out of 5 stars

Qualtrics Pricing

You need to contact their team to get more details

Qualtrics Overview

With Qualtrics, you can unlock product experience (PX) insights to help you make data-driven strategic decisions.

The platform offers a comprehensive suite of tools to create surveys, collect responses, and analyze feedback in real time.

Key features:

• Feedback collection.
• Audience segmentation.
• Automatic product prioritization.
• PX analytics.
• Pricing research.
• Concept testing.

Pros:

• Qualtrics offers functionality for testing concepts before releasing changes to your product.

Cons:

• Qualtrics isn't a traditional product management solution.
• It's also on the expensive side.

Best use case: The platform is useful for collecting deep PX insights to inform your product operations, from feature development to pricing your product.

User reviews:

• "It is one of the easiest and most convenient tools to understand the customer insights."
• "Qualtrics is a great platform for collecting data by using questionnaires from a large audience.

12‎. SurveyMonkey

G2 rating: 4.4 out of 5 stars

Capterra Rating: 4.6 out of 5 stars

SurveyMonkey Pricing

Starts from $25/user/month

SurveyMonkey Overview

SurveyMonkey is a survey platform that helps product teams collect market and customer insight to inform product decisions.

Key features:

• Survey templates for market research, price testing, app feedback collection, etc.
• Sentiment analysis.
• SurveyMonkey Audience.
• Integrations.

Pros:

• It's a simple survey builder.
• You can access SurveyMonkey's audience pool to gather market insights before you have a large enough customer base.

Cons:

• SurveyMonkey isn't built specifically for product teams. Its target audience is marketers and CX teams in the first place.

Best use case: The platform will be useful for product teams in the pre-launch stages of product development. Although SurveyMonkey also offers customer satisfaction and NPS surveys, its unique feature is a large audience sample that allows young teams to run market research and validate concepts.

User reviews:

• "What I liked the most was how easy it was for me to build marketing research questionnaires and analyze customer experience data."
• "We used it for market survey for our new product. It provide seamless experience and interaction with customer for getting new product feedback."
• "SurveyMonkey makes it easy for businesses, researchers, and individuals to gather valuable insights from their target audience. This benefits users by providing them with the data they need to make informed decisions, whether it's for market research, product development, or simply gathering feedback from customers." 

13‎. Mixpanel

G2 rating: 4.5 out of 5 stars

Capterra Rating: 4.5 out of 5 stars

Mixpanel Pricing

Starts at $20/month

Mixpanel Overview

Mixpanel is a product analytics platform, designed to help you uncover valuable insights and drive growth.

The platform integrates into your product and helps you analyze user behavior, measure your product's impact, and make informed decisions based on real-time user behavior data.

Key features:

• User behavior tracking.
• User segmentation.
• Funnel analysis.
• Session recording.
• Integrations.
• AI-powered data insights.

Pros:

• You can go beyond customer surveys and collect user behavior data to discover your product's strengths and weaknesses.
• With Spark, Mixpanel's AI-powered assistant, you can get answers on your product performance without digging into loads of data. Just ask questions in natural language.

Cons:

• It gives you the necessary insights to inform your product strategy, but it doesn't offer roadmapping or feature prioritization capabilities.

Best use case: Mixpanel is a must-have product analytics tool for teams in the state of continuous product development.

User reviews:

• "Now with Mixpanel, we have much more clarity about exactly what people are doing which is already guiding our roadmap in critical ways."
• "It helps drive business decisions, persuade leadership to invest in a particular product/feature and drive value to myself as a PM."

14‎. Pendo

G2 rating: 4.4 out of 5 stars

Capterra Rating: 4.5 out of 5 stars

Pendo Pricing

Starts at $7,000/year

Pendo Overview

Pendo is a comprehensive product management platform that combines PX analytics and product planning capabilities.

Key features:

• PX metrics.
• Roadmapping.
• Product prioritization.
• Session recordings
• In-app user guidance.
• User feedback.
• Concept validation.
• Pendo AI.

Pros:

• It's the only solution on this list that combines product analytics and product planning tools.

Cons:

• Limited customization options.
• The abundance of features can be difficult to navigate.
• Pendo's roadmapping functionality is still weak compared to dedicated product planning tools.

Best use case: If you need an all-in-one solution for product management, Pendo is the right choice.

User reviews:

• "Pendo is helping us to solve the problem of prioritizing features for our product roadmap."
• "Love the ability to track the usage of our apps and the adoption of new features with quantifiable data points that can then be used to support or modify roadmap decisions."

15‎. Kissmetrics

G2 rating: 4.1 out of 5 stars

Capterra Rating: 4.3 out of 5 stars

Kissmetrics Pricing

Starts at $25.99/month

Kissmetrics Overview

Kissmetrics is an event-based product analytics platform that uncovers key customer engagement metrics, revenue insights, and product friction points.

Key features:

• User behavior tracking.
• Revenue insights.
• Funnel analysis.
• A/B testing.
• Email automation.

Pros:

• The platform increases visibility into the connection between your product performance and revenue.
• Kissmetrics offers email automation (the feature that was removed from Mixpanel, causing user frustration) that triggers messages based on specific events.

Cons:

• Kissmetrics has a steep learning curve.
• It's a dedicated product analytics platform, with no product planning or team collaboration capabilities.

Best use case: The platform helps to bring together product, marketing, and sales teams, aligning them on goals and strategic initiatives.

User reviews:

• "It allows us to understand how users interact with our products and services."
• "The best thing about Kissmetrics is the combination of power and flexibility that it provides." 

Wrapping up on your project management software hunt!

Choosing a product management software for your organization is always a daunting process. But, to make things easier you can note down all the features you need for your organization. And you can use it as a checklist while going through each software we have mentioned.

So, once you spot the right product management software that checks all your requirements, you can either get in touch with their team or sign up for our free plan.