Introduction
Sales teams have always functioned somewhat independently. Reps work alone or in small teams to close deals and meet quotas, while managers ensure everything stays on track.
But you can run into inconsistencies and complications when sales reps work on an island. A lack of alignment on processes can make things like training, sales prospecting, sales strategy, and documentation even more difficult.
While implementing sales tools might require additional training to get everyone on the same page, the investment is worth it. Your team can be more productive, aligned, and successful with the right sales tools.
TL;DR: Top sales tools in 2024
The best sales tools in 2024
There are hundreds (if not thousands) of sales tools, each designed with a specific purpose in mind. When you first build your sales tool stack, it can feel overwhelming — how do you know which tools are worth your time and money?
Finding the right tools for your team will require research, trial and error, and testing. Each team is unique and will need a unique combination of tools to do their best work. However, this list of top sales tools that empower teams to do their best work is a great place to start.
1. Scribe
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Capterra Rating: 4.3/5 stars
Pricing: Free basic plan
Scribe turns any sales process into an instant step-by-step guide by capturing your screen. Users simply click the record button, go through a process as they usually would, and then click again to stop — Scribe takes care of the rest.
In seconds, Scribe auto-generates a step-by-step guide, complete with click tracks, annotated screenshots and text.
Ask Scribe's AI to add titles, descriptions and additional context—or ask AI to write documentation, how-to guides, SOPs, and more for you.
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Add custom branding, text, blur and annotations to add more depth and details to your documentation (Scribe Pro). Once your custom Scribe is ready, you can share it instantly as a PDF document, embed in wikis and existing tools, or send it directly with the URL link.
Scribe helps keep sales teams educated, informed, and appropriately trained to get the most from the sales tools they use.
2. Hubspot Sales Hub
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Capterra Rating: 4.5/5 stars
Pricing: Free basic plans
Hubspot is a go-to tool for sales and marketing teams, offering a variety of tools to help deepen relationships, manage pipelines, and close more deals. Hubspot offers a robust CRM, sales engagement tool, reporting and analytics, and more for sales teams. Hubspot also has a comprehensive integration and app marketplace, making it easy to customize your features to meet your team’s unique needs.
3. Gong
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G2 Rating: 4.7/5 stars
Capterra Rating: 4.8/5 stars
Pricing: Custom quote
Gong provides visibility into deals, team performance, market changes, and more. Teams and leadership can easily keep an eye on pipelines to better understand the deals they’re working on and how those translate into growth for the business. Gong analyzes your customer interactions to deliver the insights they need to more efficiently close deals and reach new performance levels. Gong also offers team coaching and strategic initiatives to help you identify areas of opportunity and make team-wide improvements.
4. Revenue.io
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Capterra Rating: 4.4/5 stars
Pricing: Custom quote
Revenue.io is a RevOps platform that offers conversation guidance, sales engagement, live call insights, and real-time analytics to help your sales team close more deals in less time. Revenue.io helps bring new sales reps to full productivity faster, meet quotas more efficiently and help the company grow and scale. It reduces guesswork to keep processes moving along efficiently and can support stronger customer relationships, leading to more long-term relationships and loyal buyers.
5. People.ai
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Capterra Rating: 5/5 stars
Pricing: Starting at $50/user/month
People.ai uses actionable insights to help sales teams be more productive and maximize the outcome of every deal. The platform automates data entry, giving sales reps time to focus on building strong customer relationships. The People.ai software analyzes data and behaviors to help create performance benchmarks and monitors deal health to provide reps with the support and information they need to succeed. Your team will have more confidence in the opportunities ahead, helping them scale more effectively.
6. PandaDoc
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Capterra Rating: 4.5/5 stars
Pricing: Free basic plan
PandaDoc is an all-in-one platform for managing document workflow and keeping track of document creation, editing, and signing. For busy sales reps, creating proposals and agreements can quickly become time-consuming and exhausting. With PandaDoc, teams can create unique templates that make generating new documents easy and sending them to leads or clients within the same app. PandaDoc has real-time tracking and analytics so reps can monitor if their leads have viewed the document and how much time they’ve spent with the content.
7. ActiveCampaign
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G2 Rating: 4.6/5 stars
Capterra Rating: 4.6/5 stars
Pricing: Plans starting at $9/month
ActiveCampaign is an email marketing, marketing automation and CRM tool that enables sales and marketing to work together to create better customer experiences. ActiveCampaign can help develop sales engagement automation processes for the sales team that simplify providing personalized experiences to leads and customers at scale. Drive growth by working more efficiently and building stronger relationships that can make scaling easier — all while bridging the gap between sales and marketing departments so both groups can do their jobs better.
8. Proposify
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Capterra Rating: 4.5/5 stars
Pricing: $49/user/month
Proposals can quickly become the most overwhelming parts of a salesperson’s job — especially if they’re quickly closing deals and trying to keep track of several proposals in different stages. Proposify helps automate that complicated process while providing insights and analytics to help teams remove bottlenecks and work more productively. Reduce friction so your reps can work more productively while creating a customer experience that makes working with you more enjoyable.
9. Scratchpad
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Capterra Rating: 4.9/5 stars
Pricing: Free basic plan
Scratchpad is a workspace built to make Salesforce easier and more efficient for salespeople. It’s designed with ease of use in mind, turning Salesforce’s complex and confusing database into a platform that makes communication, organization, and management more accessible for busy, on-the-go professionals. Your sales team can access the information, notes, and to-dos they need in fewer clicks and in less time, helping them stay focused so they can close more deals.
10. Salesloft
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Capterra Rating: 4.3/5 stars
Pricing: Custom pricing
Salesloft is a comprehensive platform that efficiently manages revenue and sales engagement. You can start meeting — and exceeding — sales quotas by prospecting, converting, and retaining customers more effectively. Move deals along faster to close more deals in less time and continuously improve with sales call tracking, transcription, analysis, and even built-in coaching. Robust data, analytics, and insights help optimize sales process steps to increase engagement.
Sales tools key features
With such a wide range of sales tools, understanding what to look for can be complicated. But whether you’re looking for a new documentation tool, a customer relationship management (CRM) system, or a data connector, here are some features to look out for.
- Easy to use interface. Teams often face resistance to new tools when the tool they have to use is overly confusing or complex. Look for sales tools that are intuitive and easy to use, regardless of experience level or technological skill.
- Mobile friendly. Sales teams often work on the go, checking in on their mobile devices before meetings or phone calls. To ensure your team always has access to the information they need regardless of where they are physically located, choose tools that have mobile-friendly capabilities.
- Tech stack integrations. Teams usually need to use a few different tools to keep everything running smoothly. Still, if you need to move data from one tool to another, things can get lost, forgotten, or incorrectly translated. Integrations help data move freely from one tool to the next.
- Access and shareability. Sales teams can require a lot of documentation and sharing, but they don’t need to be bogged down with information or content that isn’t relevant to them. Different shareability features can ensure everyone gets what they need without seeing what they don’t.
Sales tools benefits
Not quite sure sales tools are right for your team? Here are the top five benefits of creating a tool stack that works for your team.
- Increased productivity. Sales productivity tools to keep your teams organized so they can work more productively. All the information they need to close deals effectively is right at their fingertips, allowing them to do more in less time.
- Better communication. Although many sales reps work independently or in small teams, reps still need to stay in touch with one another. Communication can prevent leads from slipping between the cracks or ensure you don’t contact the same lead multiple times. Sales tools help improve pre-sales activities and communication to keep everything running smoothly.
- Stronger lead and customer relationships. Maintaining positive relationships with leads and customers is crucial for building a sustainable business. With the right sales tools, it’s easier to stay in touch, respond to questions, and keep track of the details of each lead or customer and their unique needs or requirements.
- Easier and more efficient onboarding. Bringing on new sales reps involves educating them on your offerings and getting them up to speed on your sales team structure, processes and methodologies. This process becomes even more difficult without proper documentation, file sharing, and education tracking tools. With the right tools, you can boost your team's sales skills, productivity and efficiency.
- Reduced knowledge and data loss. When a member leaves your team, all their knowledge and data go with them — unless you have an efficient way to collect and store that information. Sales tools help you create a centralized spot to house your knowledge and data so things aren’t lost when someone moves on.
FAQs
How many tools does the average sales rep use?
The average sales representative typically uses a minimum of six sales tools.
Sales tools can include customer relationship management (CRM) software, email marketing platforms, sales analytics tools, lead generation tools, sales enablement platforms, and social media management tools.
These tools are essential for managing customer relationships, tracking sales activities, and improving overall sales performance.
What is the major tool to support salespeople?
- Customer relationship management (CRM) software is the primary tool that supports salespeople.
- CRM software helps salespeople by providing easy access and organization of customer data.
- It allows sales teams to work together more effectively and understand customers' needs quickly.
- CRM software is essential for any salesperson or business to improve sales and customer relationships.
Building your perfect sales tool tech stack
When choosing sales tools for your team, you’ll likely need a few different platforms to cover your bases. While there are many comprehensive tools out there, don’t put too much pressure on finding a one-size-fits-all solution to your problems. Start small and build up from there.
Determine your team’s immediate needs and identify solutions to help fill gaps. What tools or processes can you implement today to make their jobs easier or more efficient? What sales tools can you introduce that work with your existing processes or systems? Don’t feel like you need to reinvent the wheel.
Many of the tools on this list have free basic plans or trials. Take a few for a spin (we recommend Scribe!) and see how they work with your team and needs. As you become more familiar with the sales tools and how they work, you can better understand what solutions will solve your team’s needs.
