Introduction
You’ve finally launched your product in the market. But as weeks go by, sign-ups start dwindling.
Things aren’t going as expected, and there isn’t enough traction. What went wrong?
Chances are, your audience doesn’t understand your product yet. They might struggle to execute even the most basic tasks. And it all boils down to one issue — a poorly-written instruction manual.
You need to create an instruction manual that presents need-to-know information in an interactive and engaging way.
With the right process, you can create a guide that becomes the only reference point your customers need for in-depth insights on how to use your product best.
Here are some examples of instruction manuals that got it right, along with best practices, challenges and solutions.
What is an instruction manual?
An instruction manual walks users through how to build or use your product. This usually includes:
- An overview.
- A list of tools or resources.
- Step-by-step guides.
- Illustrations or screenshots.
- A description of the expected outcome or result.
7 Instruction manual examples and best practices
Here are seven must-follow best practices, along with a few instruction manual examples of each to give you a clear picture of how to implement them.
1. Scribe instruction manual example — Try an easy-to-use template
This example of an instruction manual made with Scribe also doubles as a template you can use to kickstart your instruction manual.
While your instruction manual will vary in tasks and expectations, the general format will remain the same.
This instruction manual template provides you with a table-of-contents that you can fill with your own processes and resources.
Combining text with visuals is the best way to show your users how to use a product. Scribe is an AI-powered tool that captures your screen and writes your process documentation, complete with annotated screenshots.
![](https://cdn.prod.website-files.com/616225f979e8e45b97acbea0/674fc2b55be3a83903deba2d_66e9a82eccaeb0255333e800_64cd39b053975f2c3ed14a5c_ChromeStore1_orsu.png)
The digital format allows you to easily share, export or embed your manual in any client-facing knowledge base.
![Try Scribe](https://cdn.prod.website-files.com/616225f979e8e45b97acbea0/674fc8c1f5b8a0574970817a_670079aa77bb71ab5411207f_66df20130c949ede6d5ad016_65284f9819a8bf1837eb93ca_xieqmkc6gj.png)
2. Apple instruction manual example — Make it searchable and accessible
Though most instruction manuals come in printed formats, an online version might nurture a better customer experience. Online guides allow users to search for and easily navigate the content they need.
Another perk associated with online instruction manuals is their ease of access. In case your user misplaces the print version, they only need to conduct a quick Google search to find the same guide online.
For example, Apple has built a comprehensive user guide available to all its users — Apple Support — to help them learn how to use their devices.
Whether iPhones, Macs, AirPods or Apple TV, the company’s online knowledge base categorically answers common user problems — just type in your query in the home page’s search box.
![instruction manual examples](https://cdn.prod.website-files.com/616225f979e8e45b97acbea0/674fc8c1f5b8a0574970818e_670079aa77bb71ab54111fec_66df20120c949ede6d5acfdf_6317f8b1a090f25b20362663_m8FY8k1Qbl_zQQsfz0dN2ZgjkweiM8VHzfXWAgmMMr31GaRP_8TQ00B_iXB3LwjGE88cqokRHQJ9mMv3cFFDWKq4_9RDwNoggTvBh7wAfalQFqGG4d8LZ0iS2Htmk5R6iP3AX4DiLwRR3HjpKxbSQZvtLeD7fGAGlk5fjkL7XFiK_-lUS7z2o7Bquw.png)
3. Slack instruction manual example — Conduct beta testing and ask for user feedback
Don’t forget to test out different versions of your instruction manual with actual users as soon as it’s finalized.
Identify areas of improvement and update the document before going live. For the best results, ensure you include users from various walks of life, like colleagues, developers on your team, external users unfamiliar with your product and individuals with impairments. Get their input, then revise your user manual as needed.
Before publishing your instruction manual, leave a space to ask for user feedback. The response you get can help you understand whether your user manual is valuable or not. Then you can make small tweaks to the content for higher satisfaction.
Slack does a great job of this. Browsing the company’s user guide is super easy, and users even get feature suggestions to try out based on their search intent, resulting in a personalized customer experience.
It also comes with language preferences to help users learn more about the product in their native language. The smooth experience demonstrates that the company went live with its guide only after rigorous testing.
![](https://cdn.prod.website-files.com/616225f979e8e45b97acbea0/674fc8c1f5b8a05749708177_670079aa77bb71ab54112086_66df20130c949ede6d5ad02b_65284f9919a8bf1837eb946a_instructionmanualsamples_q79o.png)
When you scroll down to the bottom of each user guide in their Help Center, you’ll see a small section asking readers whether or not their guide was useful. This helps the team at Slack understand user sentiment and improve communication gaps.
4. Dualzone instruction manual example — Go deeper than step-by-step instructions
Telling customers how to set up your product with a user guide can help improve their user journey. But showing them how to use the product to its full potential will keep them coming back for more and retain them as loyal customers.
Although you should make it a point to guide users through basic tasks and the generic how-to-install instructions, don’t forget to show them everything your product can help them achieve. Take Sharkninja’s user manual as inspiration.
The company is in the business of selling kitchen appliances and homeware. For one of its products, Ninja Foodi (a two-basket air-fryer), users were given an in-depth instruction manual showing them how to set up the appliance with actionable steps.
![](https://cdn.prod.website-files.com/616225f979e8e45b97acbea0/674fc8c1f5b8a0574970817d_670079aa77bb71ab54112082_66df20130c949ede6d5ad028_65284f9919a8bf1837eb9444_instructionmanualexample_xcq7.png)
The guide includes timed cooking charts, popular recipes and in-depth information on how to cook different ingredients, how much oil to use and which temperature to set on the appliance.
5. Zappos instruction manual example — Use humor to make it interactive
People often underestimate the power of humor as a communication tool. By sprinkling some fun into your long list of step-by-step instructions, you’ll keep them hooked and ready to read more.
According to Stanford GSB Professor Jennifer Aaker and Lecturer Naomi Bagdonas, using humor in communications can grab your audience’s attention and create a real impact. And who doesn’t want that?!
Zappos, an online retailer for fashion and lifestyle products, is a brand that nailed this kind of storytelling. They created a quick cheat sheet for parents about to buy shoes for their kids.
![](https://cdn.prod.website-files.com/616225f979e8e45b97acbea0/674fc8c1f5b8a05749708180_670079aa77bb71ab54112098_66df20130c949ede6d5ad019_65284f9919a8bf1837eb9440_instructionmanualexample_l2m4.png)
The user guide anticipates common frustrations parents have while shopping with their children and adds humor to it while providing tips on navigating the process
7. Ikea instruction manual example — keep it simple
Some illustrative instruction manuals — like this example from IKEA — have taken simplicity to a whole new level by providing users with effective, pictorial step-by-step instructions.
Here’s a page from the furniture retailer’s instruction manual for LED lights, showing users how to cut each strip before installation.
![illustration instruction manual example](https://cdn.prod.website-files.com/616225f979e8e45b97acbea0/674fc8c1f5b8a05749708174_670079aa77bb71ab54111fef_66df20120c949ede6d5acfe5_6317f8b12906b82942ad0a1d_rHGznyJRMoL4dBCjAEgr9lidBGsquNEJSxhMEwpcnAAjQGPQkAzk6iWkQ_MH_nYi4VnI4oKTDD7R53bAOje3Xoer9p7ECSpliY6ho1PyG-syq6pP2C5vO-f77vX70IrJoSvoB_tksXjIDsvJqggkJtcDa3Ra3LESfXNIeIZ7iSVBWno6cEiSUf2YqA.png)
See how the illustrated walkthroughs and 3D product figures make the installation process look like child’s play? That’s what you should aim for.
Instruction manual challenges and solutions
An instruction manual (also known as user manual, user documentation, user guide, etc.) is a comprehensive document that educates your customers on the nitty-gritty of your product. It can also help you elevate marketing efforts by providing an awesome post-purchase experience showing customers you care about them, not just their wallets.
While crafting user documentation, you need to analyze customer pain points and write content from the customer’s perspective. This will help design a manual that lets readers find what they’re looking for — fast and with no fuss.
But before you jump the gun and start writing, account for these three common challenges:
1. Hard to update
You can’t just create a product and then forget about it. To stand out in an ever-increasingly competitive market, you need to consistently upgrade your product to match user needs. And that means you’ll have to update accompanying documentation so that your users can keep up with the newly-added features. Annoying, isn’t it?
But it doesn’t have to be! Simplify this process by providing online documentation along with (or even replacing) printed manuals. Most online tools give you more flexibility in terms of editing and refreshing content.
Scribe is a case in point. It allows you to document and update user instructions easily, adding Scribes (auto-generated step-by-step guides with text, screenshots and GIFs) and content to your user manual when your product comes out with new features.
2. Lengthy and difficult to read
User manuals often get a bad rap because they tend to be long with huge blocks of text. It’s off-putting to some readers.
We get it — your product has a ton of great features, and you need enough real estate to explain them in detail. But there are ways to do this without turning your user guide into an intimidating manuscript. You can:
- Limit background information: This refers to your company’s description, vision, legal disclaimers and manufacturing details. Include them, but don’t go overboard.
- Break it down: Collect all the necessary information and divide it into logical sections. Each section should explain a different aspect of your product’s functionality.
- Follow pain-point categorization: List out common questions and navigate to each one with internal links. Enabling search is another way to help readers find what they need in the blink of an eye. (Scribe goes one step further with this by allowing users to filter their search results by author, applications, Scribe or Page, and keywords in the title and description.)
- Strike the right balance between text and visuals: Though visuals are significantly easier to process by the human brain, text gives users a better understanding and context. Ensure your instruction manual has a little bit of both.
3. Filled with technical jargon
You might know how great your product is from the get-go, but don’t expect the same from your users. You’ll need to convince them of its worth. Many technical writers do this by throwing in a bunch of jargon in an effort to sound knowledgeable. But trust us, this doesn’t work. Not even a bit.
Don’t assume your readers are tech aficionados like the members of your internal team. You’ll need to make your content easy-to-understand for them. Here’s how:
- Stay away from industry-specific jargon and simplify each sentence.
- Cut out superfluous extra words and get to the point.
- Use simple language, in an active voice.
- Write short sentences.
- Follow a logical hierarchy (You can start with requirements/prerequisites, and then follow it up with sections for setup instructions, features and maintenance).
- Be consistent with style and formatting by using a style guide.