16 Must-Have Tools for Marketing Teams in 2024

Divya Rajendran
January 25, 2023
min read
February 22, 2024
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Explore the top 15 marketing tools for teams.From CRM to SEO, social media to analytical tools, our expert recommendations will help you build your marktech bundle for the coming year.
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With over 14,822 tools available for marketing — do you have any plans to find the best one for your team?

Surely, you are not planning to test each one of them. And that is why we are sharing the 16 best tools for marketing that your team needs in 2024.

But let’s zoom in a little and look at the most common categories of marketing tools first. We have:

  • Customer relationship management tools.
  • Workflow documentation tools.
  • Content creation tools.
  • Search engine optimization tools.
  • Social media tools.
  • Email marketing tools.
  • Analytical tools.
  • Bonus tools!

To make it easy, we will be going through tools from each one of them to share the top picks with you.

By the end, you’ll know exactly which marketing tools you need in 2024 and why.

So if you are all set to build your marktech bundle, let’s get started.

The Best Tools for Marketing Teams in 2024

  1. Hubspot
  2. EngageBay
  3. Scribe
  4. Bit.ai
  5. Grammarly
  6. Canva
  7. Ahrefs
  8. RankMath
  9. StatusBrew
  10. Buffer
  11. MailChimp
  12. ConvertKit
  13. Google Analytics
  14. Google Search Console
  15. Google Docs
  16. WordPress
  17. Awesome Screenshot

Customer relationship management tools

1.‎ Hubspot

Basic Pricing - $50/Month

HubSpot is a customer relationship management (CRM) platform that offers a wide range of tools for your marketing team.

From attracting customers to engaging and keeping track of them, Hubspot is one spot solution for most marketing campaigns.

The platform includes a range of features such as email marketing, social media marketing, content management, and marketing automation. All these tools are designed to bridge your efforts to reach customers with reliable technology.

One of the main benefits of using HubSpot as a marketing tool is its ability to centralize customer data. By bringing all customer information into one place, marketing teams can get a holistic view of each customer.

This helps in creating more personalized and targeted marketing campaigns. This level of personalization is essential for building strong customer relationships and increasing customer loyalty.

Additionally, Hubspot’s automation tools allow your marketing teams to execute multiple campaigns at once. This saves a lot of your time and helps in ensuring that marketing campaigns are executed consistently and effectively.

2.‎ EngageBay

Basic Pricing — $14.99/Month

The platform offers a range of tools that includes email marketing, social media marketing, landing page creation, push notifications, and various tools to set up marketing automation.

Moreover, it helps in adding a supreme level of personalization that is essential for building strong customer relationships and increasing customer loyalty.

EngageBay's marketing automation features also make it easier for marketing teams to execute campaigns across multiple channels.

It allows your teams to set up targeted email campaigns, social media posts, and other marketing efforts, and then schedule and execute them automatically.

Overall, using the EngageBay CRM platform can cut down a lot of your repetitive work, reduce guesswork and direct your marketing team with reliable customer insights.

Workflow documentation tools

3.‎ Scribe

Basic Pricing — free

Scribe is a process documentation tool that builds your Marketing SOPs for you.

When you're a content creator, the last thing you want to do on top of your job is documenting how to do your job.

Scribe writes your process documentation for you so that you can focus on doing the work you love.

With the help of this amazing extension, you can turn any workflow into a step–by–step guide — instantly. Here's how it works.

All you need to do is click on the extension and conduct business as usual. Scribe will capture each action you take, produce a list of them along with the screenshots, and share them with you.

No back and for and no need to keep track of your actions. Scribe has already taken care of that for you. In minutes, marketing teams can train new employees, adopt tools and make step-by-step guides, any type of business documentation, workflow examples and more.

‎Additionally, with Scribe Pages, you can combine Scribes with video, images and more to create stunning product guides.


4.‎ Bit.ai

Basic Pricing — free


‎Bit.ai is a process documentation and knowledge management tool that simplifies knowledge collaboration, sharing, tracking and management. It allows teams to create interactive documents that can include a variety of rich media, such as audio and video files, Google Docs and Slideshare links. This makes it easy for teams to share and access the information they need to complete their tasks.

One of the key features of Bit.ai is its real-time collaboration capabilities. Multiple people can work on a single document at the same time, making it easy for team members to handle different aspects of a process together. This helps to improve communication and collaboration among team members, which can ultimately lead to more efficient and effective marketing campaigns.

Another advantage of Bit.ai is its sleek and distraction-free editor. This makes it easy for team members to focus on the task at hand, rather than getting sidetracked by unnecessary features or unnecessary information. The editor also allows team members to easily format and style their documents, making it easy to create professional-looking documents that are easy to read and understand.

Overall, Bit.ai is a powerful tool that can help marketing teams streamline their processes, improve collaboration, and create professional-looking documents. With its real-time collaboration capabilities and sleek editor, Bit.ai is a valuable addition to any marketing team's toolbox.

Content creation tools

5.‎ Grammarly

Basic Pricing — $12/Month

Grammarly is a must-use content creation tool for your marketing team. Sure, you don’t always need to be a grammar geek. But, the tool is more than simply a spell and grammar check for you.

It offers a range of features that can be helpful for marketing teams, including punctuation correction, tone of writing, readability, country-specific editing guides, and writing style suggestions.

For the most part, you may not even have to spend a dime as it is completely free. But even if you go for the premium plan, it will surely be helpful.

One of the main benefits that you will often find is the tool’s ability to work across platforms.

So be it a Google Doc., a design tool, or your social feed. Grammarly will ensure that you are choosing the right then, then, and more.

The tool's suggestions cover a range of areas, including tone, word choice, and concision, and help users create more compelling content that resonates with their target audience.

6.‎ Canva

Basic Pricing — $12.99/month

‎For the most part, Canva is a free tool that has a bunch of templates that you can edit as per your creative calling.

Now be it for the social media post, a banner, the cover of the book, and now even brainstorming sessions with the team. If you are creating content regularly, Canva should surely be a tool bookmarked for easy and quick content.

📌 Want to build your own social media SOPs? Check out our step-by-step guide.

As mentioned, you’ll find various templates and design elements which include font, graphics, and illustration which is free and you can edit them according to your requirement.

Search engine optimization tools

7.‎ Ahrefs

Basic Pricing — $99/month

Ahrefs is one of the best search engine optimization tools which has all the features that you would need to track your website. It is particularly popular among SEO professionals for its comprehensive backlink analysis and keyword research capabilities.

One of the main benefits of using Ahrefs for marketing is its ability to help us understand the performance and ranking of our website as well as our competitors.

The tool offers detailed information on backlinks, keyword rankings, and traffic, which is very helpful in identifying opportunities and improving the website's visibility in search results.

Ahrefs offers a range of features for content marketing as well, including a content explorer to discover new content and a content gap analysis tool that helps users identify topics that your competitors are ranking for but you're not.

Undoubtedly, Ahrefs is a powerful digital marketing tool that can help digital marketing teams improve their SEO efforts, do competitive research, and create effective content marketing strategies.

8.‎ RankMath

Basic Pricing — $59/year

RankMath is an SEO plugin for WordPress. Compared to any other popular plugin, RankMath is undoubtedly the most advanced and versatile tool for SEO. From optimizing the on-page content to improving and adding custom schemas— this plugin has it all.

For on-page optimization, it lets you easily add title tags and meta descriptions, generate sitemaps, and set up and verify Google Search Console and Bing Webmaster Tools.

Tasks that would generally take at least a team of two and the whole day, a marketer accomplishes that with hours.

On a much more advanced side, RankMath offers a range of professional tools for experienced SEO professionals, including the ability to set up and manage schema markup, manage redirections, and optimize images for search engines.

In all this, the main benefit of using RankMath as an SEO tool is its ease of use. With a clean and easy-to-use interface, it ensures that every beginner can optimize the site as a pro would.

Social media tools

9. Statusbrew

Basic Pricing — $69/month Lite plan

Statusbrew is a comprehensive social media marketing and management platform that helps brands to build a strong online presence. With support for major networks, including Facebook, Instagram, TikTok, LinkedIn, Twitter (now X), GMB, YouTube, Pinterest, and WhatsApp, it allows you to manage different clients through distinct workspaces. This ensures that the content of a client remains confined to that workspace.

It also suggests the best times to post content on different social platforms, integrating with Canva and Google Drive for efficient content scheduling and publishing.

Moreover, it facilitates meaningful audience engagement while safeguarding brand reputation through AI sentiment analysis, which makes it a better alternative to Hootsuite

The unified inbox simplifies handling conversations across various channels. Its customizable reporting provides 20+ templates and 230+ metrics that stand out in the industry. They serve over 1,000 customers daily and also offer a 14-day free trial to explore the solutions.

10.‎ Buffer

Basic Pricing — $6/month per channel

Buffer is among the most reliable social media management platforms in 2024.

It allows you to easily schedule and publish posts on a variety of social media platforms and manage the account from one dashboard.

Additionally, with recent integration with Canva, you can easily import your design right into the Buffer account and upload them.

Buffer is a complete social media management tool that offers the ability to schedule posts, collaborate with team members, and analyze the performance of social media efforts.

And with the heat of competition rising each and every day, marketers can be assured that a tool like Buffer to assist them would surely be the pick.

What analytics can you track? Pretty much all of them like reach, engagement, and overall performance of posts. All this data is really helpful for marketers looking to understand the effectiveness of their social media campaigns and identify areas for improvement.

So, if you are looking for a social media marketing tool for 2024, all you will need is Buffer.

Email marketing tools

11‎. MailChimp

Basic Pricing — $9.29/month

Mailchimp is an email marketing platform that allows businesses to manage their newsletters, marketing emails, and automated messages.

Today, email marketing is bringing the highest conversion rate—that is about 4300 percent ROI—and all that is for good reasons.

Customized and more importantly personalized emails can surely take up a lot of time from the marketing team. But with MailChimp, everything gets easier.

The tools offer a wide range of features for creating and sending emails, including customizable templates, an email designer, and segmentation and targeting options.

And that’s one of the main benefits of using Mailchimp as an email marketing tool. It is easy to use and helps you generate highly effective results.

With a user-friendly interface and a range of templates and design elements, MailChimp makes it easy for you to create professional-quality emails without having any advanced skills.

Additionally, it includes the tools to set up and manage automated email campaigns, integrate with other tools and platforms, and conduct A/B testing to optimize email performance as well.

12‎. Convertkit

Basic Pricing — $15/month

ConvertKit is an email marketing platform designed for professional bloggers, authors, and creators.

Just like MailChimp, it offers a range of features for creating and sending newsletters and automated emails. You also get customizable templates, an email designer, and segmentation and targeting options.

One of the main benefits of using ConvertKit as an email marketing tool is its focus on automation and sequence setup.

In simple terms, you can set precise actions that trigger a sequence of emails based on what your customer does. This allows you to automate all your emails while ensuring that the right mail is sent to the right customer—at the right time.

For example, you can set up automated emails to be sent when a subscriber signs up for a newsletter, purchases a product, or takes any other specific action.

Moreover, ConvertKit also offers a range of features for creating and designing emails, including customizable templates, an email designer, and the ability to create and manage opt-in forms and landing pages.

Making it a unique pick for small teams that like to put things in automation and trust the marketing tool to do its job well.


13‎. Google Analytics

Basic Pricing — free

Google Analytics is a web analytics tool by Google, and undoubtedly the most reliable one to learn about website and user engagement.

In simple terms, it helps businesses and organizations understand how visitors interact with their websites. If your Google Analytics is not set up, it surely should be the first tool that you should get started with if you are running a website.

It offers a range of features for tracking and analyzing website traffic, including the ability to see how users found the website, which pages they visited, and how long they spent on the site.

You can further dig into the types of users, their locations, how they interacted with all your pages, and more. Additionally, you can also look at the user’s on your websites, app, and eCommerce in real-time.

Google Analytics is also free to use and with all its features, it is a popular choice for businesses of all sizes. It is easy to set up and can be integrated with a wide range of other tools and platforms.

14‎. Google Search Console

Basic Pricing - Free

Google Search Console is a free web service provided by Google.

Where Google Analytics helps you track how users interact after they visited your website — GSC helps you in learning about how your website performed in the search result.

It helps you monitor and maintain your website's presence in Google search results. You can look into how Google crawls and indexes a website, identify and fix crawl errors, and submit sitemaps and individual URLs for crawling.

Talking about a more insightful view, GSC shares data on the position of your pages and posts on particular pages as well. Based on this, you can update the content and higher rankings as well.

Google Search Console is also a useful tool for troubleshooting issues with a website's visibility in search. It lets you see any crawl errors or security issues that may be impacting their website's ranking as well as helps you learn how to fix them.

Bonus tools

15‎. Google Docs

Basic Pricing — Free

Google Docs is a word processing and document creation tool. It is just like Microsoft Word, but it’s online and highly optimized for all kinds of modern work that you would expect. 

As you would expect, it allows users to create and edit documents, spreadsheets, and presentations online. Additionally, with its Google suite integration, the platform becomes a great tool to get started in various.

All the files are automatically saved, and since everything is synced on your Google Drive, files can be accessed from anywhere and on any reasonable device.

Here, the main benefit of using Google Docs as a document creation tool is its collaboration features. The platform allows multiple users to work on the same document at the same time. 

This is especially helpful for teams working on the same project–may be remotely — minimizing the risk of versioning issues.

Some additional features of Google Docs include the ability to leave comments, add formatting and styles, and integrate with other Google Suite apps, such as Google Sheets for data analysis and Google Slides for presentations.

💡 Check out our list of the top Google Docs alternatives and competitors for more options!

16‎. WordPress

Basic Pricing — free

WordPress is an open-source content management system (CMS) and if you are not running a web tool — it should be your go-to platform to create and manage websites.

Being one of the most popular website-building platforms in the world, it offers a wide range of customization options.

You have themes of your liking, plugins to assist you with everything, top collaborations with tools to bring everything into one dashboard, and more.

With so much popularity, WordPress has successfully built an ecosystem around it.

And while anyone can easily use WordPress, developers can create custom plugins and themes to add new functionality to a website too.

This can be especially useful for businesses and organizations looking to add unique features or specific functionality to their website.

With everything at your bay, WordPress makes a great platform to build and run your website with ease.

📌 Related resource: How to Create a WordPress Knowledge Base

17‎. Awesome Screenshot

Basic pricing — $6/month

Awesome Screenshot is a simple browser extension and a tool that allows users to capture screenshots of web pages. And while it seems like any extension can do it, Awesome Screenshot does the job in the best way. 

It includes features such as full-page screenshots, the visible part, and selected area screenshots. It also enables you to add annotations and comments and blur sensitive information on the screenshots.

With one click you can get the screenshot and use it for various other purposes.

Now moving to the next stage, the extension even allows you to record yourself, the tab you're working in, and even your whole desktop.

The extension can be easily installed on Chrome, Firefox, Safari, and other popular browsers, allowing users to take screenshots with just a few clicks.

Additionally, the tool can easily share screenshots as well. It allows users to share their screenshots on various platforms, such as social media, email, or cloud storage services.

Overall, Awesome Screenshot is a useful tool for capturing, editing, and sharing screenshots of web pages. Its annotation and sharing features make it a convenient tool for communication and feedback purposes.


Building your Martech stack should be easy. Yes, there are thousands of choices but all that matters is what aligns with your needs and requirements.

The best way to pick a tool would be first to understand the gap or the problem, looking at the tools that provide the solution and taking the free trials they offer.

Above, we have shared our top picks of marketing tools your team can use. But at the same time, it is essential that you try each one of them and find what works for you and if they solve your problems.

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