How to Make Instructional Videos: Step-by-Step Guide

Explainer videos

Businesses use short, engaging videos to introduce a service or a product. These explainer videos are typically 60 to 90 seconds long. The video describes a product’s value proposition or highlights its features. 

You may want to create an explainer video if you have a new product or feature to introduce to your customers. Here are the advantages of explainer videos.

• Help you introduce and explain a product.
• Work as digital marketing content.
• Let you mix real-life demos, graphics and animation.

Video tutorials

Tutorial videos teach an audience how to do something. Examples include makeup tutorials and software troubleshooting. These educational videos often span between two and 10 minutes, based on the subject’s complexity. 

Tutorial videos are an ideal choice to show a process or explain how to use something. Creating a tutorial video can help your viewers in many ways. 

• It’s easy for them to follow the process.
• They can revisit the video until they learn it.

Micro videos

These instructional videos span less than a minute and focus on a narrow topic. An example is a video explaining a software update. Micro videos can convey an idea quickly or focus on a single product feature. 

Micro videos are great for engaging your customers. You can post them on social media and convert them to popular formats, like Instagram Reels or YouTube Shorts. Since they’re small, it’s easy for your customers to download them. 

Here’s a micro-video that explains Scribe’s smart embed feature. 

Screen recordings with voiceover

While screen recording, a presenter records their computer screen and explains each step they perform. The length of screen recordings varies based on the topic. They’re great when you need to demonstrate software, troubleshoot issues or explain an online process.

Screen recordings also help the viewer get a clear idea about the procedure. Plus, it’s easier to troubleshoot issues with the help of screen-recording videos. 

Lecture & webinar recordings

Recording lectures helps people watch sessions remotely and learn at their own pace. These videos tend to be longer — generally more than 20 minutes. If you’re conducting an important lecture or webinar, it’s a good idea to record it. 

Recording webinars will also help them reach a wider audience. Plus, learners can learn concepts in many sittings rather than in one go during a live lecture. 

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Better engagement 

An instructional video is often better at attracting and engaging an audience than text content. Videos combine voice and movement, and research shows that movement draws our eyes. 

People find it easier to learn with a video tutorial since our brains can process it faster. Videos help you explain both a process and tell a story. Human brains love stories, so high-quality video instruction will engage your audience. 

Easy to repurpose for digital marketing 

It’s easy to edit a video and create multiple assets from it. You can cut a longer video into smaller chunks. You can then share these small videos across social media to boost your target audience’s interest. 

You can create social media ads using instructional videos. And you can use these videos to make your website’s landing pages more compelling. 

Help different learning styles & paces

Instructional videos combine text, audio and visuals. So, they support different types of learning, like visual, auditory, reading and writing. 

Video tutorials also help people learn at their own pace. They’re especially beneficial when someone needs to follow a process step by step.

Cost-effective in customer onboarding

Some businesses need product demos and tutorials to onboard their customers. 

Instructional videos are a cost-effective way to do that as you can:

• Record once and use it multiple times.
• Help your customers learn at their own pace. 
• Collate your videos and create a knowledge base. 

Instructional videos are an efficient and fun way to train and inform your customers. But you might meet some challenges while creating video content.

Lack of video creation & editing skills

Creating a blog or wiki page is pretty straightforward if you have the content ready. But you need advanced skills to create and edit videos, like: 

• Using recording equipment, a camera, a microphone and the proper lighting.
• Finding the ‎best video editing software.
• Editing the video — cutting it and adding subtitles or annotations.

People often avoid creating videos as they feel it’s too complicated. But you don’t need pricey equipment — you can record a video on your mobile phone or webcam. 

You can use video editors like Adobe Premiere Pro, Apple iMovie, DaVinci Resolve and Clipchamp. There are also pre-built video templates that can help you out.

Video content takes more time to create

Creating instructional text content is easy since you just need to collect the information and start writing. On the other hand, creating videos often takes more time as it involves many steps. 

• Scriptwriting.
• Video production.
• Creating animations.
• Video editing. 

Creating a content plan will help you map out your time and build an online video library. You don’t have to create your videos from scratch — video creation tools can help you build a video from existing templates or photos. 

Difficult to search for information

It’s easy to search a text document for specific information. But a user often needs to skim through an entire video to track down what they’re looking for. There’s a risk people may abandon a video if they can’t quickly find the information they need. 

Also, it’s not easy to index a video file compared to a text file. So, your videos might not show up when someone searches your knowledge base.

Providing relevant metadata is the key to overcoming this issue. First, add a descriptive title and description for your video. If you upload your video to websites like YouTube, tag it with all relevant keywords based on possible search terms. 

Creating a video transcript will also help your customers quickly search for relevant information. 

Difficult to update video instructions

It’s easy to update a text document when you have new information. But changing an existing video isn’t as simple. It’s difficult to seamlessly insert information into a finished video section. 

It’s usually better to add another part to the existing video or create a new one with updated information. 

Lack of accessibility 

Videos load slowly if a user has limited bandwidth. It’s also not easy for someone to quickly refer to videos if they’re in a formal setting, like a meeting. People often have download limits and videos take up a lot of space.

Videos can sometimes be overkill if other formats will work better. Let’s look at some of the alternatives to video content. 

Use closed captioning

Make sure you enable closed captioning in your video — this makes your video more accessible to ALL learners, and make it easier for your employees or clients to learn how to follow your processes or use your tools.

Add annotations

Annotations are props like on-screen text, symbols and simple animations that can make videos more engaging and easier to follow. For example, if you're going through a long-winded process, use images and animation to help walk viewers through each step.

Demo your screen

Don't just talk through a process in your instructional video— walk through it. Be mindful to go slowly and explain each step you take. Don't assume that your learners know any jargon or are able to skip steps.

Build visual guides

Digital guide makers like Scribe can create guides to supplement your instructional video — at the same time as you record your browser or desktop. A Scribe that explains the steps in the video can become a quick reference guide for your customers. 

Use Scribe Pages 

Scribe's Pages feature lets you collect and store videos and other assets (like Scribes, infographics and links) to create process documents. This amplifies the videos and lets you make even more comprehensive educational materials. 

They're also great supplementary materials for putting your videos on YouTube or another marketing channel. With Pages, you can build documents around your videos using the power of AI!