Knowledge Management

Instructional Videos To Educate & Engage Your Customers

Instructional videos can educate and engage your customers. Learn what type of videos suit your brand and explore alternatives to instructional videos.

Introduction

Are Instructional Videos the Right Choice for Your Brand? Pros, Cons & Alternatives of Instructional Videos

Let’s say you’re trying to fix your dishwasher by reading its instruction manual. It can be hard to picture the exact steps just by reading the text. 

But what if you have a video that walks you through the troubleshooting process? It’ll make the process much easier.

Videos help brands educate their customers about products and how they work. Case in point: a 2022 Wyzowl survey shows that 96 percent of people watch an explainer video to learn about a product or service. 

If you aren’t creating instructional videos, it’s time to start thinking about them. But first, you need to know what type of videos suit your business and how to make them effective. 

Let’s take a closer look at instructional videos and the steps to create them. You’ll also learn the advantages and disadvantages of instructional videos so you can decide if making them is worth your time.

Here’s what you’ll learn:

  • What are instructional videos?
  • Types of instructional videos
  • Benefits of instructional videos
  • Instructional video challenges
  • Alternatives to instructional videos
  • How to strengthen your instructional videos
  • Final thoughts: Instructional videos to educate and engage your customers

What are instructional videos? 

What are instructional videos? Image of hands holding an iPad with "Video Lessons" on screen.
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Instructional videos are short or long videos that show processes, explain concepts or offer step-by-step instructions. 

Brands often create training videos and upload them on their website landing pages, learning management systems (LMSs) or video-sharing platforms like YouTube. 

Instructional videos often have an instructor explaining the concept. But they could also be animations with voiceover or screen recordings. 

No matter the format, these videos help viewers learn at their own pace. 

Do they sound interesting? Let’s see how you can start making an instructional video.

How to make an instructional video

How to make your own instructional video.‍ Image of white male with pen pointing toward screen with metrics on it. He is facing a camera to film a tutorial.
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Creating an instructional video might seem challenging at first. But you’ll be able to break it down if you follow these steps.

Step 1: Decide your goal and audience — First, you must be clear about your target audience and what your video needs to achieve. 

Step 2: Create the script — Visualize the content before getting into video creation. You can create an outline with talking points, a detailed storyboard and a script. 

Step 3: Record your video and narration — Depending on the type of video, you might record the video and narration together. If you have an animated video, you can add the narration later. 

Step 4: Edit video — You should edit the video to cut out unnecessary portions, add annotations and subtitles and speed up some parts. 

Step 5: Share video — Decide how you’ll deliver your video to your audience. You could share it on social media or upload it to your knowledge base or LMS. You can also use it on your home or product webpages.

You also need to decide your video’s type and length. 

Let’s go over a few common types of instructional videos to give you some ideas. 

Types of instructional videos

You can create instruction videos for many different purposes. 

Choose your instructional video’s type and length based on:

  • How complex the topic is.
  • The amount of details you want to include.
  • Your target audience.

Here are a few types of instructional videos to educate and engage your customers. 

Explainer videos

Businesses use short, engaging videos to introduce a service or a product. These explainer videos are typically 60 to 90 seconds long. The video describes a product’s value proposition or highlights its features. 

You may want to create an explainer video if you have a new product or feature to introduce to your customers. Here are the advantages of explainer videos.

Here’s an example of an explainer video introducing Scribe and describing its features. 

Video tutorials

Video tutorials include educational and how-to videos. Image is a vector that says video tutorials with a computer screen and start button
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Tutorial videos teach an audience how to do something. Examples include makeup tutorials and software troubleshooting. These educational videos often span between two and 10 minutes, based on the subject’s complexity. 

Tutorial videos are an ideal choice to show a process or explain how to use something. Creating a tutorial video can help your viewers in many ways. 

  • It’s easy for them to follow the process.
  • They can revisit the video until they learn it.

The below video tutorial shows how to record your processes using Scribe, step by step. 

Micro videos

These instructional videos span less than a minute and focus on a narrow topic. An example is a video explaining a software update. Micro videos can convey an idea quickly or focus on a single product feature. 

Micro videos are great for engaging your customers. You can post them on social media and convert them to popular formats, like Instagram Reels or YouTube Shorts. Since they’re small, it’s easy for your customers to download them. 

Here’s a micro video that explains Scribe’s smart embed feature

Screen recordings with voiceover

While screen recording, a presenter records their computer screen and explains each step they perform. The length of screen recordings varies based on the topic. They’re great when you need to demonstrate software, troubleshoot issues or explain an online process.

Screen recordings also help the viewer get a clear idea about the procedure. Plus, it’s easier to troubleshoot issues with the help of screen recording videos. 

Here’s a screen recording video that shows how to share a Scribe.

Lecture & webinar recordings

Recording lectures and webinars to turn them into online courses. Image is a vector with a woman on a screen and four individuals sitting in desks, along with school-centric imagery
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Recording lectures helps people watch sessions remotely and learn at their own pace. These videos tend to be longer — generally more than 20 minutes. If you’re conducting an important lecture or webinar, it’s a good idea to record it. 

Recording webinars will also help them reach a wider audience. Plus, learners can learn concepts in many sittings rather than in one go during a live lecture. 

Here’s a webinar where Jennifer Smith, CEO of Scribe, talks about Scribe’s vision and latest features.

Benefits of instructional videos

  • Better engagement. 
  • Easy to repurpose for digital marketing.
  • Help different learning styles and paces. 
  • Cost-effective in customer onboarding. 

Better engagement 

Instructional videos are often better at attracting and engaging an audience than text content. Videos combine voice and movement, and research shows that movement draws our eyes. 

People find it easier to learn with a video tutorial since our brains can process it faster. Videos help you explain both a process and tell a story. Human brains love stories, so high-quality video instruction will engage your audience. 

Easy to repurpose for digital marketing 

 Instructional videos are useful in video marketing. Image is of a megaphone, computer and random icons. Text says "video marketing"
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It’s easy to edit a video and create multiple assets from it. You can cut a longer video into smaller chunks. You can then share these small videos across social media to boost your target audience’s interest. 

You can create social media ads using instructional videos. And you can use these videos to make your website’s landing pages more compelling. 

Help different learning styles & paces

Instructional videos combine text, audio and visuals. So, they support different types of learning, like visual, auditory and reading and writing. 

Video tutorials also help people learn at their own pace. They’re especially beneficial when someone needs to follow a process step by step.

Cost-effective in customer onboarding

Some businesses need product demos and tutorials to onboard their customers

Instructional videos are a cost-effective way to do that as you can:

  • Record once and use it multiple times.
  • Help your customers learn at their pace. 
  • Collate your videos and create a knowledge base. 

For example, here’s Scribe’s customer onboarding video. 

Instructional videos are an efficient and fun way to train and inform your customers. But you might meet some challenges while creating video content.

Instructional video challenges

Instructional videos have many advantages. But they can be challenging to create and share. Here’s why.

Lack of video creation & editing skills

Creating a blog or wiki page is pretty straightforward if you have the content ready. But you need advanced skills to create and edit videos, like: 

  • Using recording equipment, a camera, a microphone and the proper lighting.
  • Editing the video — cutting it and adding subtitles or annotations.

People often avoid creating videos as they feel it’s too complicated. But you don’t need pricey equipment — you can record a video on your mobile phone or webcam. 

You can use video editors like Adobe Premiere Pro, Apple iMovie, DaVinci Resolve and Clipchamp. There are also pre-built video templates that can help you out.

Video content takes more time to create

Creating instructional text content is easy since you just need to collect the information and start writing. On the other hand, creating videos often takes more time as it involves many steps. 

  • Scriptwriting.
  • Video production.
  • Creating animations.
  • Video editing. 

Creating a content plan will help you map out your time and build an online video library. You don’t have to create your videos from scratch — video creation tools can help you build a video from existing templates or photos. 

Difficult to search for information

It’s easy to search a text document for specific information. But a user often needs to skim through an entire video to track down what they’re looking for. There’s a risk people may abandon a video if they can’t quickly find the information they need. 

Also, it’s not easy to index a video file compared to a text file. So, your videos might not show up when someone searches your knowledge base.

Providing relevant metadata is the key to overcoming this issue. First, add a descriptive title and description for your video. If you upload your video to websites like YouTube, tag it with all relevant keywords based on possible search terms. 

Creating a video transcript will also help your customers quickly search for relevant information. 

Difficult to update video instructions

It’s easy to update a text document when you have new information. But changing an existing video isn’t as simple. It’s difficult to seamlessly insert information into a finished video section. 

It’s usually better to add another part to the existing video or create a new one with updated information. 

Lack of accessibility 

Videos load slowly if a user has limited bandwidth. It’s also not easy for someone to quickly refer to videos if they’re in a formal setting, like a meeting. People often have download limits and videos take up a lot of space.

Videos can sometimes be overkill if other formats will work better. Let’s look at some of the alternatives to video content. 

Alternatives to instructional videos

E-learning alternatives to instructional videos.
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Maybe you don’t plan to create videos immediately or don't have the resources. These other content types are great for instruction. 

  • Infographics: An infographic is a good choice to convey a step-by-step process or create a logical representation of an idea. You’ll be able to engage with your customers better by combining text and illustrations. 
  • Presentations: A presentation or slide deck is a good choice to convey an idea or introduce a product. You can combine text, images and audio and add short videos to your presentation. 
  • Charts: They’re great if you want to convey the results of a study or survey. They help the audience understand data and the relationship between different data sets. 
  • GIFs: These are a series of images or short videos that play in a loop. GIFs are useful for creating product illustrations or quick instructions.

Scribe: An alternative to instructional videos 

Scribe is an excellent tool for creating knowledge-sharing material. It helps you capture your screen and automatically converts your workflow into step-by-step guides

You can create product demonstrations, process documentation or troubleshooting guides with Scribe. Its features also make it a great alternative to instructional videos.

  • It only takes a few seconds to create a Scribe.
  • They take up much less space than videos.
  • You can easily modify Scribes by updating, adding or removing steps.
  • It’s easy to share Scribes and embed them in your website. 

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Have you decided to use instructional videos? Let’s go over how certain elements can strengthen them. 

How to strengthen your instructional videos

You’ve created a clear script and recorded a great instructional video. Now, let’s see how you can enhance your video to get better engagement. 

Use annotations

Annotations are props like on-screen text, symbols and simple animations that can make videos more engaging. They can also help you explain complex ideas effectively and work as supplements to instructional videos. 

Here’s an example of an annotated video.

Use Scribe

You can create a Scribe to supplement your video — at the same time as you record. A Scribe that explains the steps in the video can become a quick reference guide for your customers. 

You can create an entire process walkthrough using Scribe without spending tons of extra time — especially if you’re making screen recordings. 

Here’s how you can create a Scribe from a screen recording. (Hint, all you have to do is turn on the extension).

Use Scribe Pages 

Scribe Pages let you collect and store videos and other assets (like Scribes, infographics and links) to create process documents. This amplifies the videos and lets you make even more comprehensive educational materials. 

They're also great supplementary materials for putting your videos on YouTube or another marketing channel. Here’s an example of a Scribe Page with embedded videos:

Final thoughts: Instructional videos to educate and engage your customers

Instructional videos are a powerful tool to educate and engage your customers. They can be 

long or short and serve different purposes, like introducing a product, showcasing a new feature or walking customers through a process. 

You need a video content strategy to create, edit and share videos. Before getting into video creation, consider whether it’s the correct content type. Assets like infographics, charts, slideshows and animations could be better alternatives.

You can also strengthen your instructional videos by adding annotations or supplement them by creating Scribes. A Scribe Page helps you collect all your videos related to a topic in one place. 

Are you looking for ways to boost your instructional videos? Check out Scribe today.